- Tapa blanda: 288 páginas
- Editor: Atlantic Books; Edición: Main (5 de noviembre de 2015)
- Idioma: Inglés
- ISBN-10: 9781782393436
- ISBN-13: 978-1782393436
- ASIN: 1782393439
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
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nº82.652 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
- n.° 575 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Internet y web
- n.° 996 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Ciencias informáticas
- n.° 1672 en Libros en idiomas extranjeros > Economía y empresa > Industria y sectores económicos
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The Internet Is Not The Answer (Inglés) Tapa blanda – 5 nov 2015
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Descripción del producto
Keen lucidly argues that by giving away all our data to Google, Facebook et al, all we actually do is enable them to become some of the biggest companies in the world and make their owners impossible rich... Sobering and persuasive * Observer * In this deliciously splenetic book, Keen tears into the hypocrisy of tech corporations... Keen enriches his macroeconomic survey of the rise of the digital giants with biting descriptions of Silicon Valley, with its hot tubs and private clubs, its tax avoidance and secessionist dreams. * Sunday Times * Says all the things I (and many others) have long suspected but have not quite known how to phrase. -- Andrew Miller * Independent * Andrew Keen is the Christopher Hitchens of the Internet. Neglect this book with peril. In an industry and world full of prosaic pabulum about the supposedly digitally divine, Keen's work is an important and sharp razor. * Michael Fertik, CEO, Reputation.com * If you've ever wondered why the New Economy looks suspiciously like the Old Economy - only with even more for the winners and less for everyone else - put down your shiny new phablet and read this book. * Robert Levine, author of Free Ride * A provocative title and an even more provocative book. Andrew Keen rightly challenges us to think about how the internet will shape society. I remain more optimistic, but hope I'm right to be so. * Mark Read, CEO, WPP Digital * Keen provokes us in every sense of the word-at times maddening, more often thought-provoking, he lets just enough out of the Silicon Valley hot air balloon to start a real conversation about the full impact of digital technology. * Larry Downes, co-author of Unleashing the Killer App * Andrew Keen has again shown himself one of the sharpest critics of Silicon Valley hype, greed, egotism, and inequity. His tales are revealing, his analyses biting. * Mark Bauerlain, author of The Dumbest Generation * Andrew Keen has written a very powerful and daring manifesto questioning whether the Internet lives up to its own espoused values. He is not an opponent of Internet culture, he is its conscience, and must be heard. * Po Bronson * A packed compendium of all the ways digital life casts aside basic human virtues in favor of a rapacious, winner-takes-all economy. Out of Silicon Valley's libertarian ethos came the myths that information "wants to be free" and that the Internet is fueling a cooperative new utopianism. Keen is excellent at exposing the hypocrisy of that mythology. -- Michael Harris * Washington Post * Extremely well-researched and well-written -- William Hartston * Daily Express * Keen has a sharp eye when it comes to skewering the pretensions and self-delusions of the new digital establishment * Financial Times * The most compelling, persuasive and passionately negative thing I've yet read on this topic. It offers a scary picture of how the ultra-libertarian superstars of Silicon Valley are leading us inexorably into a future with the sort of social inequalities not seen in the West since the early days of the Industrial Revolution. -- Kazuo Ishiguro * 'Books of the Year', New Statesman * A punchy manifesto about the future and integrity of the internet age... This book is a must-read for anyone remotely concerned about their lives on the net. * Independent * Andrew Keen's pleasingly incisive study argues that, far from being a democratising force in society, the internet has only amplified global inequities. -- John Naughton * Observer * Pacey and chilling... A powerful, frightening read -- Bryan Appleyard * Sunday Times *
Reseña del editor
In this sharp and witty book, long-time Silicon Valley observer and author Andrew Keen argues that, on balance, the Internet has had a disastrous impact on all our lives. By tracing the history of the Internet, from its founding in the 1960s to the creation of the World Wide Web in 1989, through the waves of start-ups and the rise of the big data companies to the increasing attempts to monetize almost every human activity, Keen shows how the Web has had a deeply negative effect on our culture, economy and society. Informed by Keen's own research and interviews, as well as the work of other writers, reporters and academics, The Internet is Not the Answer is an urgent investigation into the tech world - from the threat to privacy posed by social media and online surveillance by government agencies, to the impact of the Internet on unemployment and economic inequality. Keen concludes by outlining the changes that he believes must be made, before it's too late. If we do nothing, he warns, this new technology and the companies that control it will continue to impoverish us all.Ver Descripción del producto
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The author has researched his topic and provides interesting stories about failures and successes of internet business and website. He did not change my mind about technology and the future, but he did make me understand that the internet has not yet created a more egalitarian world as many promised or anticipated. This book is a very interesting read about an important topic.
"…rather than democracy and diversity, all we've got from the digital revolution so far is fewer jobs, and overabundance of content, an infestation of piracy, a coterie of Internet monopolists, and a radical narrowing of our economic and cultural elite."
A number of Keen's arguments are familiar. Far from encouraging openness and freedom, the Internet is often a hotbed of hatred and inequality. New monopolies, such as Google and Amazon, are increasing inequality and taking control of our data. Jobs are being destroyed, entire swathes of the economy are being decimated, and the middle class is disappearing as there is little room for those other than the wealthy or participants in the gig economy.
And those with the money controlling the Internet are attempting to impose their libertarian views to prevent unionization of their employees, block government regulation, and avoid paying taxes.
Keen points out that the Internet, designed to be open and cooperative, is anything but. "Instead, it's a top-down system that is concentrating wealth instead of spreading it."
Keen sketches the early history of the Internet, and explains how money started pouring into new ventures. And this is when thing went wrong:
"As Wall Street moved west, the Internet lost a sense of common purpose, a general decency, perhaps even its soul."
Far from being open and egalitarian, and far from creating competition, the Internet has spawned winner-take-all companies. Amazon's dominance of online retail, as well as e-book sales, has reached a dangerous level, killing off retail stores in every country where it exists. Google's dominance of search is such that it is nearly impossible for any company to compete with. (It's true that Microsoft's Bing, and Yahoo, are not dead yet.) And in many other industries, one player is in a quasi-monopolistic position.
The Internet has also spawned a new approach to identity. In an attempt to emulate stars, people take selfies and share their statuses on Instagram, Facebook, and Twitter, Yet these services "delude us into thinking we are celebrities. Yet, in the Internet's winner-take-all economy, attention remains a monopoly of superstars."
One of the biggest problems with the Internet is the fact that we trade access to free content in exchange for providing personal data to companies like Google. "Most of these Web 2.0 businesses have pursued a Google-style business strategy of giving away their tools and services for free and relying on advertising sales as their main source of revenue."
Keen goes on to say:
"The problem, of course, is that we are all working for Facebook and Google for free, manufacturing the very personal data that makes their companies so valuable."
All our activity is being quantified and monitored. "We think we are using Instagram to look at the world, but actually we are the ones who are being watched. And the more we reveal about ourselves, the more valuable we become to advertisers."
This, of course, highlights the fact that there is no such thing as a free lunch. In the early days of the Internet, companies gave away all their content for free because they were trying to attract users to a new platform. We have seen how free has become so rooted in the mindset of Internet users, that people are hesitant to pay even $1 for an app, or to pay a subscription to read the news. Of course, the recent kerfuffle around ad-blockers in Apple's iOS nine has shown that users no longer want to put up with advertising overload, and all these content providers need to figure out a new way to monetize their work.
And all this has caused many people to lose their jobs. Sure, we have Amazon Prime delivery, Uber, AirBNB, and Netflix, but all these companies are making money for the tech 1%. These companies have few employees, who are often treated as disposable. "The problem is the Internet remains a gift economy in which content remains either free or so cheap that is destroying the livelihood of more and more of today's musicians, writers, photographers, and filmmakers."
Keen offers some ideas as to how to change directions, but these suggestions are sketchy at best. "The answer [...] can't just be more regulation from government. [...] The answer lies in our new digital elite becoming accountable for the most dramatic socioeconomic destruction since the Industrial Revolution. Rather than thinking differently, the ethic of this new elite should be to think traditional. [...] Rather than an Internet Bill of Rights, what we really need is an informal Bill of Responsibilities that establishes a new social contract for every member of networked society."
This thought-provoking book may make you think differently about how the Internet affects your life, and how it will continue to affect your future.
Author Keen has good credentials to address the issues in this book. He has spent considerable time in the Silicon Valley community to include founding a now defunct tech start-up and working for a number of different technology companies.
A principal theme of the book is that the Internet has increased the “growing gulf between rich and poor … (by) massively enriching a tiny group of young white men in black limousines.” Highly capitalized companies such as Apple, Google, Amazon, Facebook, Uber, and Airbnb, among others, have set news levels of great wealth for a few and low employment and/or wages for many.
The author does a superb job of identifying and clarifying the issues. As would be expected, his position is not universally agreed upon. His solutions seem well conceived. However, given the power of money, the dysfunction of Congress, and the comfort level of internet users, it is difficult to imagine substantive changes any time soon.
Whether or not you agree with Keen, his book is very provocative and well worth reading.
It was not supposed to turn out this way. As recently as the mid-1990s it was taken for granted, “that scientific and technological progress would inevitably lead to both more jobs and general prosperity.” But the fact is, automation and digitalization require fewer and fewer workers, not more. A prime example is Google which is seven times larger than GM, but employs fewer than 25% of the workers. Jobs are not being shipped overseas; they are disappearing.