- Tapa blanda: 306 páginas
- Editor: Humanity 1 Press (21 de diciembre de 2012)
- Idioma: Inglés
- ISBN-10: 0956857841
- ISBN-13: 978-0956857842
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº1.143.173 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Tweep-E-Licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically (Inglés) Tapa blanda – 21 dic 2012
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Descripción del producto
Reseña del editor
The ONE social media marketing book you'll want to KEEP in your library even as the landscape of Twitter changes with time!
NEW 2014 Edition packed with updated information and product reviews to reflect Twitter's recent changes of policy on automation.
BRONZE MEDALIST eLit Book Awards in Business and Sales
Unlike any other book on social media you may have read, Tweep-e-licious! successfully marries practical 'how to' Twitter skills with a deep understanding of ethics, communication and human relationships. This is not just another 'tip book', but a comprehensive manual of ethical marketing strategies that can help you build a motivated online network and create effective marketing campaigns for your book, business or social cause.
If you've tried Twitter but you never quite 'got' it, Tweep-e-licious! will help you:
- Overcome your Twitterphobia
- Create an effective profile
- Create a strong business platform
- Understand Twitter lingo
- Identify, find and connect with your ideal audience
- Leverage the power of Twitter lists
- Create and use hashtags
- And much more
AND, if you already love Twitter but would like to take it to the max, you will find a wealth of information on:
- Creating compelling content
- Building strong Twitter relationships
- Creating collaborative marketing campaigns
- Monetising strategies
- Automation tools
- Twitter contests
- Crowd funding campaigns
- Personal sustainability
- RSS, expansion and influence
- And MUCH more...
PLUS there's a list and commentary of over 100 useful resources
Guided by a cutting-edge new marketing paradigm Lynn first introduced in her #1 bestseller The 7 Graces of Marketing, Tweep-e-licious will give you a deeper understanding of the unique world of online communications, relationships and human motivation so you can create high-quality, engaging content that creates the inviting kind of impact you -- as an ethical entrepreneur -- want to make.
BONUS: As a thank you gift for buying Tweep-e-licious! there's a LINK at the beginning of the book where you can download a free 90-minute Tweep-e-licious! audio class, a 1-hour Twitter Q&A session and other downloadable Twitter resources.
This book is Robert Caldini's 'Influence' on steroids!"
~ SHELAGH JONES
Founder/CEO Spiritus Spiritual Marketing Directory
ABOUT THE AUTHOR
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, speaker and author of the number-one bestseller The 7 Graces of Marketing and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn's eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their businesses ethically.
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Tweep-E-Licious takes readers step by step in setting up a Twitter page, effectively connecting with others, using #s @!s, and RTs, while getting your message across the tweet-esphere using 140 characters or less. The book that took the mystery out of Twitter for this dinosaur.
First, you need to know I have been owning a twitter account for many years. But I never really put too much effort on Twitter. I thought about it as a terrible waste of time.
But Lynn's book helped me discover how using Twitter at it's full potential can make a big impact on these times when your whole life depends on a unique event you care deeply about and want to share widely.
What I appreciate the most in this book is the long experience of the author as a twitter marketer, and especially her experience in launching books. Lynn clearly inspires us by telling the stories of her clients, what worked, and what did not.
The second big advantage of this book is the attention to ethics, Lynn states clearly what practices are the most useful to build an engaged audience and a strong reputation. She also speaks about the grey line between what is acceptable and what is not. And I enjoyed this aspect.
I loved her explanation of a wide variety of tools she has actually used, focusing only on the ones she found efficient.
Lynn speaks also about the routine she uses so that you don't spend your life in Twitter.
Finally, I found the structure of the book very practical since you can very easily explore the tips you are interested about.
Clearly I predict this book will become a must-have for any twitter marketer wannabe.
Lynn, I look forward to reading your next book on crowd funding :)