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Management of Strategy: Concepts and Cases (Inglés) Tapa blanda – 14 feb 2012

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Descripción del producto


Part I: STRATEGIC INPUTS. 1. Strategic Management and Competitiveness. 2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis. 3. The Internal Environment: Resources, Capabilities, Competencies, and Competitive Advantages. Part II: FORMULATION OF STRATEGIC ACTIONS. 4. Business-Level Strategy. 5. Competitive Rivalry and Dynamics. 6. Corporate-Level Strategy. 7. Strategic Acquisition and Restructuring. 8. Global Strategy. 9. Cooperative Implications for Strategy. Part III: IMPLEMENTATION OF STRATEGIC ACTIONS. 10. Corporate Governance and Ethics. 11. Structure and Controls with Organizations. 12. Leadership Implications for Strategy. 13. Entrepreneurial Implications for Strategy. Part IV: CASES. 1. Adobe Systems Incorporated. 2. Apple Inc.: Keeping the "i" in Innovation. 3. AT&T. 4. Best Buy. 5. CEMEX (A): Building a Global Latina. 6. Domino's Pizza: A Case Study in Organizational Evolution. 7. Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market. 8. Ford Motor Company. 9. From Low Cost to Global Leadership. 10. From Swords to Ploughshares. 11. Google. 12. Gore: Developing Global Teams to Meet 21st Century Challenges at W. L. Gore & Associates*. 13. Great Lakes: Great Decisions (A). 14. Herman Miller: A Case of Reinvention and Renewal. 15. Attention Shoppers: Executive Compensation at Krogers, Safeway, Costco, and Whole Foods. 16. McDonald's: From Big Mac to P'tit Plaisir. 17. Mellon. 18. Microsoft Corp. 19. Movie Exhibition Industry: The Movie Exhibition Industry: 2011. 20. Navistar. 21. Netflix. 22. Nike's Global Women's Fitness Business: Driving Strategic Integration. 23. Porsche. 24. Rite Aid Corporation. 25. RJ Reynolds. 26. Twitter. 27. Under Armour. 28. Union Pacific. 29. Valeant Pharmaceuticals. 30. Zipcar.

Reseña del editor

Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Ireland, Hoskissons, and Hitt's THE MANAGEMENT OF STRATEGY: CONCEPTS AND CASES, 10E, International Edition provides an intellectually rich, yet thoroughly practical analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keeps study current and relevant.

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Opiniones de clientes más útiles en (beta) 5.0 de un máximo de 5 estrellas 1 opinión
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5.0 de un máximo de 5 estrellas Same as US version of Strategic Management, 10th edition, Hitt, Ireland and Hoskisson 9 de enero de 2014
Por Dr. Stella Bitran - Publicado en
Same information just printed internationally and contains English and some extra Chinese. Same book. I love it since it was easier to buy and cheaper and is the same book with the same content!!!