Comprar de 2ª mano
EUR 13,16
+ EUR 2,99 de gastos de envío
De 2ª mano: Bueno | Detalles
Estado: De 2ª mano: Bueno
Comentario: Buy with confidence. Excellent Customer Service & Return policy.Ships from USA. Please give between 2-5 week for delivery. 24*7 Customer Service.
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Estás escuchando una muestra de la edición de audio Audible.
Más información
Ver esta imagen

Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations (Inglés) Tapa dura – 20 nov 2001


Ver los 2 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Tapa dura
EUR 97,03 EUR 13,16
click to open popover

Descripción del producto

Reseña del editor

"Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations" is written by Philip Kotler, Michael Alan Hamlin, Irving Rein, and Donald H Haider. As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful, who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere. Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria; an effective government and corporate partnership, including foreign investors; and pushing the idea of a completely new venue for the Games. Small success stories are important, too. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia. In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. "Marketing Asian Places" shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth.

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:



Semana del Libro
Celebra con nosotros la lectura Ver más

Detalles del producto


Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes