Hay una versión más barata de este libro
Ahorra EUR 9,74 (25%) al elegir la edición Kindle.
EUR 29,21
Precio Kindle
EUR 38,95
Precio del libro de bolsillo

Ahorra <span class="a-color-price">EUR 9,74 (25%)</span> al elegir la edición Kindle. Lee ahora con la aplicación de lectura Kindle gratuita, disponible para iOS, Android, Mac y PC.
  • Precio final del producto
Envío GRATIS. Ver detalles
En stock.
Vendido y enviado por Amazon. Se puede envolver para regalo.
Measuring the User Experi... se ha añadido a la cesta
+ EUR 2,99 de gastos de envío
De 2ª mano: Bueno | Detalles
Estado: De 2ª mano: Bueno
Comentario: Edition: 2; Buy with confidence. Excellent Customer Service & Return policy.Ships from USA. Please give between 2-5 week for delivery. 24*7 Customer Service.
Compara Precios en Amazon
Añadir a la cesta
EUR 38,95
Envío GRATIS
Vendido por: The_Book_Depository_ES
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Estás escuchando una muestra de la edición de audio Audible.
Más información
Ver las 3 imágenes

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) (Inglés) Tapa blanda – 3 jul 2013


Ver los 2 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Versión Kindle
Tapa blanda
EUR 38,95
EUR 38,95 EUR 32,84
click to open popover

Comprados juntos habitualmente

  • Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
  • +
  • No me hagas pensar. Actualización (Títulos Especiales)
Precio total: EUR 57,90
Comprar los productos seleccionados conjuntamente

Descripción del producto

Críticas

"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability…It is well made. It is also fun to read. I recommend it to managers interested in or in charge of user experience design for their products." --ComputingReviews.com, January 2014

"…the source of the data in this book is focused more on the data that you collect while performing user research, but the bottom line is that it will help you improve your data analysis skills…this is a great reference book when you feel stuck with a set of user research data, but cannot figure out how to derive value from it." --Actual Insights blog, October 2013

"This is a how-to guide not a theoretical treatise, they say, providing practical advice about what metrics to collect in what situations, how to collect them, how to make sense of the data using various analysis techniques, and how to present the results in the clearest and most compelling way." --Reference & Research Book News, October 2013

"This book is a great resource about the many ways to gather usability metrics without busting your budget. If you're ready to take your company’s user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." --Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability

"A great second edition, with updated content based on new research and completely new case studies.  If you work in the field of user experience, you should buy this book, read it, and use it." --James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group

"This book is amazing. It's everything you need to know about measuring the user experience.  If you are a user experience professional you must read it. Not skim -- read.  It's well written, and very thorough. I'll be keeping it close at hand as my "go-to" book." --Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute

Reseña del editor

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.



  • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data
  • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system
  • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed
  • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Ver Descripción del producto

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:



Detalles del producto


Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4,6 de 5 estrellas 13 opiniones
M. E. Smith
3,0 de 5 estrellasOk but presented confusingly
9 de agosto de 2017 - Publicado en Amazon.com
Compra verificada
A 3 personas les ha parecido esto útil.
KaKaKaren
5,0 de 5 estrellasHighly recommend!
22 de diciembre de 2015 - Publicado en Amazon.com
Compra verificada
Yitch
4,0 de 5 estrellasGood start to UX
11 de enero de 2018 - Publicado en Amazon.com
Compra verificada
Eric T.
5,0 de 5 estrellasA "Go To" Book for UX Metrics
28 de febrero de 2015 - Publicado en Amazon.com
Compra verificada
A 4 personas les ha parecido esto útil.
Haley
5,0 de 5 estrellasVery good overview. I am glad I bought a copy ...
21 de febrero de 2017 - Publicado en Amazon.com
Compra verificada
A una persona le ha parecido esto útil.