- Tapa blanda: 248 páginas
- Editor: Hampton Roads Publishing Co; Edición: New Ed (31 de marzo de 2007)
- Idioma: Inglés
- ISBN-10: 1571745394
- ISBN-13: 978-1571745392
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº820.816 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Megatrends 2010: The Rise of Conscious Capitalism (Inglés) Tapa blanda – 31 mar 2007
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"The rise of conscious capitalism. Coauthor of best-selling Megatrends 2000 investigates corporate social responsibility; finds that significant numbers of companies are placing social, spiritual, and environmental values ahead of the bottom line; and reports data showing that socially responsible practices actually help boost profits. Identifies eight new trends that will redefine how we work, live, shop, and invest"--Provided by publisher.
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At the heart of this trend, Patricia Aburdene suggests, is a deep spiritual transformation of both companies and consumers alike. So, are the days corporate scandal over? According to Ms. Aberdene (and a good part of the media), this may be the case as a new emphasis on corporate responsibility and consumer consciousness is (thankfully) emerging that won't tolerate such excess. And, as she asserts, this transformation is being led by more conscious CEO's who practice daily meditation (like Bill Ford), shareholder activists, inspired middle managers, socially responsible investors as well as a new generation of conscious consumers who practice "LOHAS" (A Life Of Health And Sustainability). Forget the narrow, hippie-fringe image of those interested in the environment, solar energy, organic food and social causes ... it is a strong mainstream trend here to stay. And businesses who ignore it, will do so at their own peril according to the author.
Compared to other books on corporate responsibility and sustainable development, this book goes into depth about the personal spirituality that often initiates such transformations. Ms. Auberdene is clearly an enthusiastic proponent and practitioner of personal spiritual development and dedicates a large portion of the book to describing how many top executives and entire companies are encorporating various "methods for spiritual tranformation." She gives a wide variety of examples of what this looks like from the perspective of various beliefs or philosophies (including atheists who she cites as being "equally committed to do good"). However, not all might be familiar - or comfortable - with her more "New Age" vocabulary of "Spirit," the "Corporate Shaman," "visualization" or even meditation.
Her account is not academic in tone but flows easily and is packed with many interesting stories, facts and trend data that paint a bright possibility of a better way of living and doing business. If there is any criticism of her perspective of this megatrend it is that she may be way too optimistic that the average consumer stressed from all sides in life is going to take the time and effort to care about things like if their coffee is fair trade or if their kid's clothes are made of organic cotton that does not use pesticides or herbicides. Also, compared to previous megatrend volumes, this 2005 release is more "mono-thematic" and highlights seven sub-trends to the overall megatrend of "conscious capitalism." So, it does not cover many of the other trends that are occuring (as other reviews note). But, her treatment of the topic is enlightening and hopeful, albeit optimistic. 4.5 stars.
Even while reading, I kept thinking.. this isn't what I expect from a Megatrends book.
Despite this disconnect.. and especially upon further reflection, I've found that MegaTrend 2010 has indeed followed the major trends and is very appropriate for today.
Amazing research is sited showing that more and more people are expecting good corporate citizenship. Aburdene tells us this proves Milton Friedman wrong "A corporation exists for the benefit of it's shareholders"... though I'd compromise and say that now "A corporation exists to benefit it's shareholder according to their current values"
Besides, several examples are cited where a corporation doing the right thing MAKE MORE PROFIT. That's got to benefit the shareholders.
This is one of the trends. Thought provoking, important issues for our time, and great for planning ahead.
If you're going to be around for a few years... read this book.
Why do I feel annoyed when a reporter seems to be pretending to be a visionary authority, takes a long time to say a few things that went on a while ago and then seems to think it justifies patronizing the audience.
All I can think is that it's business.
To get people to pay for what they can find more easily in a shorter time, maybe from Wikipedia, for free.
Tell me please: Who is going to benefit from listening to this?
People who know something will be insulted and impatient.
People who want to learn something will get little.
Repetitive and long winded with an undertone of woo woo spirtual wish-wash.
My opinions: A waste of money-more importantly of time.
For more cutting edge mainstream fun for free:
Anything by Clay Shirkey.
For better Woo-woo: [...]
Many more will occur with the process of the inquiry so prepare to be investing money on worthy books and audio that will pave your life better.
One more recommendation for understanding the present in reference to the future: Free The Future of a Radical Price by Kevin Anderson.http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?ie=UTF8&s=books&qid=1262403702&sr=1-1
The future is dynamite-don't get waylaid by this survival level stuff.