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The Mesh: Why the Future of Business Is Sharing de [Gansky, Lisa]
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The Mesh: Why the Future of Business Is Sharing Versión Kindle

3.0 de un máximo de 5 estrellas 1 opinión de cliente

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Longitud: 240 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

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Descripción del producto

Críticas

"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea." -Seth Godin "Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book." -Daniel H. Pink, author of Drive and A Whole New Mind "This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context." -Tim O'Reilly, founder and CEO, O'Reilly Media "This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a culture of trust-in a way that really matters." -Craig Newmark, founder of Craigslist "Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon." -Robin Chase, cofounder and founding CEO, Zipcar "The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business." -John Donahoe, CEO, eBay "Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money." -David Hornik, venture capitalist, August Capital

Descripción del producto

A simple, powerful idea that's reinventing the way smart, adaptive companies do business.

Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want.

Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider:

• ZipCar profits from streamlined car sharing
• Kickstarter connects artists with funding from enthusiastic supporters
• Music Gym makes finding a recording studio as easy as joining a gym

The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 817 KB
  • Longitud de impresión: 256
  • Editor: Portfolio (23 de septiembre de 2010)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B0043RSIZU
  • Texto a voz: Activado
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  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: 3.0 de un máximo de 5 estrellas 1 opinión de cliente
  • Clasificación en los más vendidos de Amazon: n.° 180.556 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Formato: Versión Kindle
La obra viene a reflejar de manera clara algunos de los cambios y realidades alrededor de todo eso que se empieza a englobar dentro de la sharing economy. mesh

Pero más allá de profundizar en los ejemplos y en la nueva realidad de dichos negocios creo que debemos reflejar los cambios de actitud que empieza a mostrar una parte de la ciudadanía. El tener cosas, productos físicos o servicios en propiedad empieza a ir dando paso al usar solamente cuando es necesario.La actual crisis económica obviamente ha permitido que mucha gente se replantee la forma que tiene de consumir y usar. Por ello, el compartir o el alquiler por el uso empieza a crecer de forma imparable en infinidad de sectores y dando un vuelvo a muchos modelos de negocio.

Esa tendencia que cada vez parece más clara y evidente va trayendo de forma rápida un cambio masivo en infinidad de negocios y sectores . Por todo ello, una gran parte de lo que gira alrededor de la sharing economy ha sido durante los pasados años en un flujo constante de innovación y emprendizaje. Al igual que ocurre en otras épocas de cambio ,es la propia inercia y realidad la que va marcando el ritmo y hace que para unos sea una oportunidad y para otros una gran amenaza.

La irrupción de la tecnología a través de internet ha sido evidentemente otro de los factores disruptivos y fundamentales que ha creado modelos rupturistas y transformadores que aceleran todos estos cambios . Desde las plataformas colaborativas a las comunidades, pasando por los nuevos hábitos de compra online y las propias redes sociales.
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Opiniones de clientes más útiles en Amazon.com (beta)

Amazon.com: 4.3 de un máximo de 5 estrellas 46 opiniones
5.0 de un máximo de 5 estrellas A Look at How Sharing Defines The Success of Businesses in the Future 29 de abril de 2011
Por Ismail Elshareef - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
The book discusses the increasingly recurring themes of openness and platform that have been discussed in other books like Open Leadership by Charlene Li and Where Good Ideas Come From by Steven Johnson.

The core premise of Mesh businesses is: "When information about goods is shared, the value of those goods increases, for the business, for individuals, and for the community."

The author says that, "fundamentally, the Mesh is based on network-enabled sharing--on access rather than ownership. The central strategy is, in effect, to "sell" the same product multiple times. Multiple sales multiply profits, and customer contact. Multiple contact multiply opportunity--for additional sales, for strengthening a brand, for improving a competitive service, and for deepening and extending the relation with customers."

The book also references a recent study, which concluded that, "a recommendation from a "trusted source" like a friend or family members was fifty times more likely to persuade someone to buy a product or try a new brand. The same study reported that word of mouth is the "primary factor" behind between 20 and 50 percent of purchases, and emphasized the expanded role of information networks in driving this development."

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WHAT IS THE MESH

The 4 Characteristics of a Mesh Business as listed in the book are:

Sharing a high code, frequently used goods
Advanced Web and Mobile Information Networks
Focus on Physical Goods and Materials
Engage with Customers Through Social Networks
"The Mesh model is based on a series of transactions, on sharing something over and over. Creating a share platform is the first, necessary-but-not-sufficient building block of the Mesh. The second is to create information infrastructure that takes advantage of mobile, Web, and social networks. Then each interaction, and transaction, becomes an opportunity to gather and exchange information with a customer."

The 7 Keys to Building Trust in the Mesh:

Say What You do
Use Trials
Do What You Say
Perpetually Delight Customers
Embrace Social Networks and Go Deep
Value transparency, but protect privacy
Deal with negative publicity and feedback promptly and skillfully
WHY THE MESH

Tomorrow's business leaders recognize that trust in a business's environmental and social practices increasingly drives informed consumers' decisions. Successful Mesh businesses harness information from customers, combine it with data from physical products and social networks, and then use that information to satisfy customers, and their friends, in ways never before dreamed of. Good Mesh businesses are smart about combining more frequent customer contact with enhanced information sources to create and refine superior experiences, partnerships, products, and offers.

MESH COMPANIES HIGHLIGHTS

Zipcar is one of the companies profiled in the book. The author says that, "The robust information platform and focus on building the brand distinguished Zipcar from early car-sharing companies that were merely long on good intentions, many of which failed. In fact, Zipcar is primarily an information business that happens to share cars."

So if you're in the information business, you are a Mesh business whether you realize it or not.

TCHO, a chocolate company in SF, produces "beta editions" of its dark chocolate. "Based on customer feedback and continuous flavor development, new versions of the chocolate emerge as often as every thirty-six hours. Version 1.0 went through 1,026 iterations in a year."

Why did Netflix slaughter Blockbuster? Blockbuster was late in acknowledging customer resentments, and late in understanding the spreading power of social networks to shape brand perception. They created a share platform, but neglected other elements that make Mesh businesses so competitive.

This is an excellent book that could help realign the business perspective on how to succeed in the future. Embracing openness, sharing and focusing on customer satisfaction are some of the key practices that could catapult your business from mediocre to stellar now and in the future.
2 de 2 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Great Read For Business 6 de junio de 2011
Por keenanburkepitts - Publicado en Amazon.com
Formato: Tapa dura Compra verificada
This book was an eye-opener to the movement of business leveraging sharing as a commodity. Much of the book discusses the different ways business have been utilizing this concept and there are a bunch of mini case studies that provide insight to actual situations where sharing has helped to create or improve a company.

For anyone interested in business and its evolution, this is a must-read. I have read Collaborative Consumption by Rachel Botsman and Boo Rogers which discusses the same implications. Both are great reads and in this book, Gansky takes a much more business approach to the movement of sharing in business in contrast to Collaborative Consumption that focuses more on the social, environmental, and economical implications. You can tell Gansky really knows what she is talking about and has a good deal of personal experience in the matter herself.

For any aspiring entrepreneur, I believe this book can only act as a tremendous resource to accelerate the success of your future endeavors.

The book also hosts a website:
3 de 3 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas So that's what is happening... 3 de octubre de 2010
Por Noah Fleming - Publicado en Amazon.com
Formato: Tapa dura Compra verificada
This is the book that makes you look around at the world we're now living in and go, "ahhh - so that's what is happening."

It's the ah-ha moment and Gansky has nailed it. This was a fun book to read and I'm tempted to give it another go around.

The beauty of this book is that not only does Gansky explain to you, in easy to understand language, what's going on. But she also explains what you and your business can do about it. Better yet...If you're not in business for yourself, Gansky shows you how the Mesh is waiting, ready, and willing for you to get connected.

This was a great book and fun to read on my kindle.

In the spirit of "The Mesh," I wish Amazon would give me a way to "gift" the book from my Amazon account to someone else. This is an idea I'd like to help spread.
2 de 2 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Excellent Book about the future of business 9 de octubre de 2010
Por Anthony Buchanan Jr. - Publicado en Amazon.com
Formato: Tapa dura Compra verificada
Excellent book that captures the zeitgeist of the coming business revolution. The combination of a push for more sustainable products that take into account TCO, a focus on experiences not stuff, the idea of the long tail, social networks, the data revolution and tech innovations that commidify large tech backends (Cloud Services, SaaS, Amazon Web Services, GetSatisfaction, etc) make it easier that ever to create a new "mesh" business focused on satisfying the consumer. Lisa Gansky deftly and succinctly explains how and why the future of business is sharing for both start ups and old standard businesses.
3.0 de un máximo de 5 estrellas Pretty Good 2 de febrero de 2014
Por Steven Tripp - Publicado en Amazon.com
Formato: CD de audio Compra verificada
Basically it tell you that renting things out and creating transparency is the new way of doing things. Good points. Most people don't want to do the things that create true wealth, so may as well make some money off them. The audio book was read by the author, but should not of been. Hours on end of the most monotone reading I've ever heard. It was so monotone, it was distracting from otherwise decent content.
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