- Tapa blanda: 400 páginas
- Editor: Lars Muller Publishers (1 de febrero de 2010)
- Idioma: Inglés
- ISBN-10: 3037781696
- ISBN-13: 978-3037781692
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº1.001.624 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Metahaven (Inglés) Tapa blanda – Ilustrado, 1 feb 2010
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Descripción del producto
"After decades of corporate identity being reduced to logos, Metahaven has undertaken a larger project to explore identity in politics and culture, online and across borders. This expansive monograph is its own project the transformation of a design practice into a research laboratory and think tank. An important book." --Design Observer
"Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability." --Alice Rawsthorn, International Herald Tribune
"A sustained and multivalent investigation into the relationship between design and power, often using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent." --Sam Jacob, Mute
Reseña del editor
Bridging between design, geopolitics, architecture, and branding, Metahaven's -Uncorporate Identity- defies easy categorization as a monograph. With each chapter comprised of case studies, notes and essays, it explores visual identity in a networked and multi-polar world.Ver Descripción del producto
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Detalles del producto
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Opiniones de clientes
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Opiniones de clientes más útiles en Amazon.com
The typography is okay, the printing and binding is good (in line with Lars Muller's usual high quality and beautiful productions) but the design is shockingly awful: there are weird effects that you shouldn't use if you want to communicate trustworthiness and confidence such as amateur effects like drop shadows, hyperactive gradients and also seems to be on trend with this 'exposed content style' -- I would go so far to say it looks like very bad 90s Flash websites with all these superfluous elements that generate a feeling of schizophrenia and anxiety almost. I read the texts but they don't really offer any practical advice or useful analysis about branding and corporate identity useful to a branding designer -- for example how to deal with the internet and social media, what good form and harmony in application is and so on.
To be honest, I didn't really understand a lot of it and I am experienced in branding and corporate identity -- it really didn't meet my expectations. I wouldn't recommend this product to anyone serious about branding or corporate design. Maybe some intellectual-wannabe academic types that have nothing to do with the real world I guess (sorry!).
For real books about branding I highly recommend: Logo Design Love: A Guide to Creating Iconic Brand Identities,Wally Olins on Brand,The Brand Gap: How to Bridge the Distance Between Business Strategy and Design and Designing Brand Identity: An Essential Guide for the Whole Branding Team which I urge anyone interested and serious about branding to read; it is very practical, for example is in 3 sections as follows:
Basics: The difference between brand and brand identity, and what it takes to be the best.
Process: This section answers the question "Why does it take so long?" and addresses collaboration and decision making.
Best practices: These highly successful projects created by branding firms and design consultancies inspire and exemplify original, flexible, lasting solutions.
I think I will keep this book though as it is well produced, it is just a shame about the poor content...