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De 2ª mano: Como nuevo | Detalles
Vendido por Libros Tobal
Estado: De 2ª mano: Como nuevo
Comentario: Publisher: Norton
Date of Publication: 2016
Binding: encuadernación de tapa blanda
Condition: Bien
Description: Texto en inglés. Tapa blanda de editorial ilustrada. Como nuevo. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed
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Misbehaving: The Making of Behavioral Economics (Inglés) Tapa blanda – 14 jun 2016

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  • Misbehaving: The Making of Behavioral Economics
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Descripción del producto


The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.--Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow

A sly and somewhat subversive history of [the economics] profession . . . engrossing and highly relevant.--Jonathan A. Knee

Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.--Carol Tavris

A dryly humorous history of the revolution [Thaler] helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts.--Julia M. Klein

Bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause . . .[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking.--Cass Sunstein

[A] masterful, readable account of behavioral economics. Very well done.--David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke's War on the Great Panic

Entertaining.... An excellent read on the shortcomings of classical economic and finance theory.--Ronald L. Moy, CFA Institute

The story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler.--Malcolm Gladwell

Reseña del editor

Argues that economic trends cannot be predicted as much as often is thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building. By the best-selling co-author of Nudge. Reprint.

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