- Tapa dura: 488 páginas
- Editor: Johns Hopkins University Press; Edición: New Ed (4 de diciembre de 2002)
- Idioma: Inglés
- ISBN-10: 0801872111
- ISBN-13: 978-0801872112
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº362.607 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Never Leave Well Enough Alone (Inglés) Tapa dura – 4 dic 2002
Descripción del producto
"A fascinating insight into the birth and growth of the largest consumer society the world has ever seen―and a handbook for how to make technology desirable."(New Scientist)
"A great resource for the auto buff as well as aficionados of industrial design."(Cruise-In.com)
"An autobiography by one of the leading industrial designers in this country... Mr. Loewy tells of his youth in France, his coming to America after the first war, his initial success as a fashion artist, and the dawn of industrial design and his part in it... The book is instructive, brash, cocksure, occasionally funny, sometimes vulgar, and always honest."(New Yorker)
"Whilst displaying an uncommon amount of literary dexterity, modesty, and generosity, Loewy manages to describe the development of his career, his achievements, and the methods and organization of his business... It is the funniest and most lucid success story that the industrial design field has yet produced."(Interiors)
"The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses."(Paul Regna Avanti Magazine) Ver Descripción del producto
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1. Inspiration. When I read it as a high school student in 1951, he gave me permission to be creative to the best of my abilities, a startling concept for me at the time. None of my teachers did that; I doubt whether it ever occurred to them.
2. A backward look. Reading the new edition in 2011 brought back fond memories, of course: the kiss on the train; the melding of his ample ego and with a common touch and practical side; his lifelong fascination with boats and locomotives (always the little boy); his love of food, friends and the good life; his wide-ranging curiosity; his struggle to sell the then-new concept of industrial design to skeptical business executives. This, from an immigrant Frenchman turned enthusiastic American citizen. But most of all it was a backward look at the America I grew up in, an America that, sadly, in many respects, no longer exists. Even the projects he worked on that don't seem so admirable today, his super-successful Lucky Strike cigarette package, for instance, elicit nostalgia.
There's filler and puffery to be sure, along with some anecdotes that don't quite resonate today. Then there are thought-provoking sentences (pg. 375) like this one: "Should the human race decide not to annihilate itself for some cause - most righteous, no doubt - the second half of this century should be a fairly exciting one to live in." Well, it was an exciting fifty years. I know; I lived them. But the twenty-first century is here and we are actually flirting with annihilation in the form of global broiling, something Loewy never imagined. Will this be the price our progeny pay for the "progress" he loved (and we still do)? I wish he were around to comment.
His book itself was managed by him to be an example of design. Loewy is known to automobile fanciers for his design work on several cars: 1946 Lincoln Continental, 1963 Studebaker Avanti sport car, and 1953 Studebaker Starlight coupe.
Many elements of his life are brought into focus as he tells his story. His early family life with his father, mother and two brothers is charming. He was an army officer later in the French army. He started his design business in the United States with office machines and made remarkable progress with railroad locomotives. All of his hard work in interviews, hiring, design meetings and travel comes into view. With his success in business came recipes for good living in the American Dream.
He was a chef and had a good sense of humor that shines through his narrative. He loved power boats and is pictured at the wheel of his favorite one. He worked hard with long hours to apply his wits, but he kept physically fit with play in several months of vacation in Mediterranean ports. Even his love life had a special charm.
Raymond Loewy did not leave well enough alone but instead left us a good book to grace our libraries.
Here is a good read about a slice of a life well lived in achievements of many kinds.