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Pain Killer Marketing: How to Turn Customer Pain Into Market Gain (Inglés) Tapa dura – abr 2008


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Reseña del editor

his book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it can be used to drive profits. For "C" level executives, product managers, market research practitioners and anyone else who wants to make sure that becoming more "customer-centric" results in more revenue and profits for the company. This could include Human Resources professionals who want to understand how to listen to employees and translate that data into better products and services. Anyone who has a customer, internal or external, can benefit from this book.

Biografía del autor

Henry DeVries, MBA is a best-selling author and founder of the New Client Marketing Institute (www.newclientmarketing.com). His mission is to provide the latest knowledge to those who want to sell more products and services. DeVries is a sought-after speaker where he reveals in fun and humorous ways more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.Chris Stiehl is currently a consultant for companies like Palm, Cisco, LifeScan (Johnson & Johnson) and other "high tech" companies. Stiehl worked in product design, competitive intelligence and market research for Cadillac Motor Car Division of GM, including participating on their winning Malcolm Baldrige National Quality Award team. He also worked on product design and job design for Polaroid Corporation.

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Amazon.com: 4,8 de 5 estrellas 19 opiniones
Jeff Lippincott
4,0 de 5 estrellasA marketing book, a self-promotion book, a strategic planning book for marketers. Serve your customers and promote yourself!
8 de junio de 2008 - Publicado en Amazon.com
A 3 personas les ha parecido esto útil.
Mary Beth McCabe
5,0 de 5 estrellasYou can't fix the problem until you identify it!
26 de febrero de 2009 - Publicado en Amazon.com
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Susan Wayo
4,0 de 5 estrellasConsultants should read this book.
15 de agosto de 2008 - Publicado en Amazon.com
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EPatrick
5,0 de 5 estrellasMarketing at it's finest
4 de mayo de 2011 - Publicado en Amazon.com
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Susan R. Howington
5,0 de 5 estrellasPain Killer Marketing Provides All Purpose Antidote
28 de junio de 2008 - Publicado en Amazon.com
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