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Picture Your Business Strategy: Transform Decisions with the Power of Visuals (BUSINESS BOOKS) Tapa dura – 16 junio 2013
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Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.
If you want to go beyond drawing on the back of a napkin, this book shows you how.
Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can:
- Use pictures to restructure, reorganize, and rethink your business plan
- Draw lines between people, processes, and productivity
- Create new business possibilities through pictures and idea sharing
- Chart your progress with benchmarks and goal lines
- Create a project activity map that allows you and your team to see the big picture--and make it succeed
Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded intoother priority areas.
There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results.
Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success.
"With this approach, organizations can create a cohesive and authentic understanding among teams thatultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids,it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com
"A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way ofimagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership
Descripción del producto
Biografía del autor
CHRISTINE CHOPYAK is a senior partner and coowner of the business management consulting company Alchemy. Their clients includes multinational Fortune 500 companies, government agencies, municipalities, healthcare systems, NGOs, and education systems.
Detalles del producto
- Editorial : McGraw Hill; ed edición (16 junio 2013)
- Idioma : Inglés
- Tapa dura : 240 páginas
- ISBN-10 : 0071815023
- ISBN-13 : 978-0071815024
- Peso del producto : 581 g
- Dimensiones : 20.83 x 2.29 x 21.84 cm
- Clasificación en los más vendidos de Amazon: nº2,560 en Comunicación empresarial (Libros)
- Opiniones de los clientes:
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Opiniones de clientes
Reseñas más importantes de otros países
There is no real useful theme here; examples or comments mainly from obscure people I have never heard of - and frankly does not get close to even simplistic strategy.
Rather buy Dan Roam's books -I think this is what they were trying to copy, but failed dismally
The book will help you to bring some lightness in difficult conversations or boring meetings. People respond enthusiastically to pictures and it triggers a very different dialogue.
This book is warmly recommended.