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The Promotion of Trust (Inglés) Tapa blanda – 3 oct 2010


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Tapa blanda, 3 oct 2010
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Reseña del editor

This study centers on the effect that participating in a voluntary association has on its members' general level of trust, proposing that not only a direct effect exists, but that the relationship is moderated by three specific characteristics of an association: its goals, the diversity of its composition, and the outside contacts that the association provides its members. Thus, associations proposed to create conditions fostering the spillover of personalized trust to others in society were those with the following characteristics: a) engage in activities that go beyond the attainment of its members' self-interested goals, seeking public goods beneficial to society as a whole; b) congregate dissimilar people in terms of demographic characteristics-age, education, sex, regional provenance and social class; and c) foster frequent interaction with outsiders who are not similar to the members of the association.

Biografía del autor

Elvira Salgado is an Associate Professor at Universidad de los Andes School of Management. She received her PhD in Organizational Behavior from Tulane University (2004). Currently, she is the Director of the Doctoral Program in Management, and Editor of Academia RLA. Her research interests include trust, performance, and motivation.

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