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|Precio Kindle:|| EUR 9,32 |
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Purple Cow: Transform Your Business by Being Remarkable (English Edition) Versión Kindle
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
Descripción del producto
Biografía del autor
"Seth Godin alters the way people think about marketing, change, and work."--Selling Power
"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation
"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald
"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age
"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing --Este texto se refiere a la edición kindle_edition .
Detalles del producto
- ASIN : B002RI9S9M
- Editorial : Penguin (27 enero 2005)
- Idioma : Inglés
- Tamaño del archivo : 699 KB
- Texto a voz : Activado
- Lector de pantalla : Compatibles
- Tipografía mejorada : Activado
- X-Ray : No activado
- Word Wise : Activado
- Notas adhesivas : En Kindle Scribe
- Longitud de impresión : 172 páginas
- Clasificación en los más vendidos de Amazon: nº20,339 en Tienda Kindle (Ver el Top 100 en Tienda Kindle)
- Opiniones de los clientes:
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You're driving down the motorway and you see a cow. If you've never seen a cow, you might tell your friends. If, however, you have seen a cow you're unlikely to do so...all of sudden you see a purple cow...now you're pulling your car over and desperate to tell your friends all about it.
The book basically repeats this concept throughout and offers minimal practical advice as to how you separate a unique (but unprofitable idea/product/service etc) service from a unique and profitable one
Certainly provocative and well worth a read.
The lack of updates is really letting the quality standard of the book down and takes away from the message especially if readers are of a certain age bracket and are not familiar with these companies.
Tribes was the same, boring as hell! 1 point!
This is an blog post, not a book.
I wish I was rich and I could give this book free to everyone around the world. Honestly from when the pandemic started I read like 15 books and I find that this was one of the best..... What Rich dad Poor dad!?...... Get the Purple Cow. 10 times better.