- Tapa blanda: 216 páginas
- Editor: Niwot Press; Edición: 1 (29 de abril de 2014)
- Idioma: Inglés
- ISBN-10: 061597595X
- ISBN-13: 978-0615975955
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
The Reluctant Entrepreneur: Making a Living Doing What You Love (Inglés) Tapa blanda – 29 abr 2014
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ARE YOU A RELUCTANT ENTREPRENEUR? You’re someone who has a professional skill–a therapist, app developer, technical writer, event planner, or even cat wrangler. You love what you do. You don’t want to work for someone else. And the thought of running a business makes your blood run cold. Yep, you’re a reluctant entrepreneur! Mary Ellen Bates is a no-longer-reluctant entrepreneur who, in her 20+ years of self-employment, has discovered that it’s possible to run a profitable business and have fun at the same time. In The Reluctant Entrepreneur, she shares her approach for making a living doing what you love for people who value what you do.
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When I was gearing up to start my document research business, I predictably combed libraries and bookstores looking for that magic bullet of a book that would put me on the path to success at launch and in the early years of building my business. Those efforts led me to a short list of useful sources—among them a wonderful book entitled "Building & Running a Successful Research Business: A Guide for the Independent Information Professional" by Mary Ellen Bates. Since that book directly and concretely addressed my needs and provided me with ample guidance to accomplish my goals, I figured my quest was over.
And then along came "The Reluctant Entrepreneur: Making a Living Doing What You Love," another title by Mary Ellen Bates. As with her earlier publication, Bates hits the business book trifecta by providing inspiration, strategies, and tools for launching a new-start and building upon it. But "The Reluctant Entrepreneur" doesn’t simply rehash content from her earlier work. Instead, it presents her latest insights and approaches to entrepreneurship distilled from a professional life that embraces a marketplace fraught with change and teeming with new opportunities.
No matter your service niche—from app developer, arborist, bookkeeper, cosmetologist, or graphic designer to house inspector, info pro, mechanic, therapist, or writer— "The Reluctant Entrepreneur" is a gem of a book written for every small business owner and entrepreneur who provides professional services. This compact, inexpensive volume is packaged for mobile consumption and its content presented in chunks that progress logically through eleven chapters to address:
• key features of entrepreneurs and the entrepreneurial experience
• key questions about finding your clients and building your business framework
• tips on managing your time, finances, and clients
• strategies for marketing your brand and remaining nimble in the face of change.
In addition, the book includes two appendices, one that points to high-value, online business resources and another that provides book recommendations. And while it’s not a how-to manual for leading a happy life, it does offer up Bates’ own success as proof that creating and sustaining a prosperous business while leading a full and satisfying, even fun, life is achievable. Is this the only book needed by business owners who provide professional services? Of course not. Is this book essential reading for those business owners? Absolutely.
Full disclosure: I received a free copy of this book to read and to write a candid review. The author of the book had no influence on the outcome of the review, and I did not receive any compensation from the author or any other agent for writing this review.
In nine very readable chapters Bates helps the reader think about what it takes to succeed as an entreprenuer and how to deal with the inevitable challenges and barriers. As a business owner going into my 17th year, I can vouch for the validity of Mary Ellen's advice and observations. I can also say that I picked up more than a few tips for tweaking my own business endeavors.
This book is not for everyone. At the outset Bates points out that it is largely for those intending to offer professional services rather than products. That said, readers should find all of the assurance they need to go ahead and take the leap. Keep the book handy for reference as you become "Chief of Everything" doing what you love.