- Tapa dura: 256 páginas
- Editor: APress; Edición: 01 (1 de julio de 2003)
- Idioma: Inglés
- ISBN-10: 1590591046
- ISBN-13: 978-1590591048
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº918.109 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
- Ver el Índice completo
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (Inglés) Tapa dura – 1 jul 2003
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In Search of Stupidity is National Lampoon meets Peter Drucker. In Search of Stupidity is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work. And make no mistake, most of them did not work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events) In Search of Stupidity takes a no holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry. It offers clear, detailed analysis of what happened, why, and what you can do to avoid acting stupidly in the future. This book offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid acting stupidly. It is aimed at people in the high tech industries, both software and hardware sides of the business. The software side is more heavily represented since software is more glamorous and highly covered than the hardware. Because it is a business book, I believe it also has appeal to the general business book market and the title should attract anyone interested in the various marketing disciplines.
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What's that old saying about being doomed to repeat history if we don't learn from it? (George Santayana)
Well, there's some really excellent lessons in this very well-written history of the early PC years.
Thanks for the memories, of course, but the lessons are worth way more than the price of the book.
If you want the REAL story as to why some of the biggest and most profitable names in the early tech space aren't with us any longer, get this great little book by Rick Chapman.
I'm so relieved to finally see a book written by someone that not only recounts the history accurately, but also explains very logically why so many marketing tactics were so bad. In the very beginning of the book he describes Motorola's Iridium system (a satellite-based cellular phone that allowed anyone to use their phone any where in the world by launching 66 extremely expensive low-orbit satellites to cover the entire planet Earth.) Not only were the phones large and barely portable, but you had to use them outdoors, with no obstructions (like a tree) and 'point them at the satellite.' With all those inconveniences, no one apparently considered that 70% of the Earth is covered by nothing but water.
I never thought of that before. It's both obvious and, at the same time, brilliant and clever thinking/deduction.
He repeats this logic throughout the book, citing examples that refresh my memory of the fabulous 1980s and early 1990's.
If you really want to know the real reason why things turned out the way they are today, read a book written by someone who not only observed it, but interacted with it. For example, this book.
Still, it's a blast to learn about the boneheadedness of some of these people.