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Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling (Inglés) Tapa dura – 29 mar 2013


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  • Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
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  • The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible: How to Sell More, Easier, and Faster Than You Ever Thought Possible
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  • Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time. * Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling * Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version * Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.

Nota de la solapa

Cold calling is not only one of the fastest and most profitableways to initiate a new sales contact and build business; it's alsoone of the most dreaded--for the salesperson and the recipient.Smart Calling has the solution: Art Sobczak's provennever-experience-rejection-again system. Now in an updatedSecond Edition, it offers even smarter tips and techniquesfor prospecting new business while minimizing fear andrejection.

While other books on cold calling dispense such long-perpetuatedmyths as "prospecting is a numbers game" and salespeople need to"love rejection," Smart Calling empowers you to take action, call prospects, and get a yes every time. No matter whether you'rea sales professional, freelancer, sports recruiter, or fund raiser, anyone who calls people they don't know with the objective ofpersuading that person to take action will learn from thisbook.

Cold calling is dumb. But telephone prospecting isessential for business sustainability and growth, and SmartCalling provides the answer. This proven process systematicallyprepares you for your calls and allows you to create a comfortable, welcoming atmosphere in which to do business over the phone. Thisindispensable guidance equips you to:

  • Create your possible value proposition
  • Gather intelligence to make your calls smart
  • Use "social engineering" to get insight on your prospect
  • Work with screeners, gatekeepers, and assistants
  • Perfect your opening statement
  • Minimize resistance
  • Get a commitment for the next action
  • Stay motivated
  • And more!

This Second Edition also includes additional examples, tips, techniques, and success stories from readers, as well asinformation about new technology that will help you smarten up yourcalls. Get a "win" every time. Conquer your fears and master theart of the cold call through the genius of Smart Calling, SecondEdition.

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