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Social IMC: Social Strategies with Bottom-Line ROI (Inglés) Tapa blanda – 22 abr 2014

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Descripción del producto

Reseña del editor

There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.

Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach.

A veritable “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.

Biografía del autor

Randy Hlavac is a renowned social and integrated marketing thought leader and pioneer whose work has been highlighted by The Wall Street Journal. He teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University and is the founder of Marketing Synergy, a consultancy dedicated to helping companies design, develop, deploy, and justify social and mobile marketing strategies.

As a Lecturer professor, Hlavac has also made immense contributions to Northwestern’s teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals.

Hlavac is a member of the board of the Chicago Association of Direct Marketing and of IBM’s faculty program. He is a frequent speaker on social, web, and database marketing at conferences across the globe. He also blogs on social marketing and social strategies and has authored an authoritative text on the topics, Social IMC.

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Opiniones de clientes más útiles en 4,3 de 5 estrellas 18 opiniones
Scott W.
5,0 de 5 estrellasGreat Book that has a special place in my Kindle Library!
4 de noviembre de 2017 - Publicado en
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Amazon Customer
5,0 de 5 estrellasI also found the book a great companion to the marketing course I am taking at ...
14 de diciembre de 2015 - Publicado en
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A una persona le ha parecido esto útil.
Entrepreneur at Heart
5,0 de 5 estrellasGenerates clarity and answers several nagging questions
16 de mayo de 2014 - Publicado en
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A 2 personas les ha parecido esto útil.
Karen J.
5,0 de 5 estrellasand full of wonderful brainstorming ideas
24 de agosto de 2014 - Publicado en
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A 2 personas les ha parecido esto útil.
Joanna Poppink
2,0 de 5 estrellasA little useful information but too much hard sell
17 de noviembre de 2015 - Publicado en
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A 5 personas les ha parecido esto útil.