- Tapa dura: 254 páginas
- Editor: Broadway Books (1 de junio de 2011)
- Idioma: Inglés
- ISBN-10: 0307589102
- ISBN-13: 978-0307589101
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº402.141 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our L (Inglés) Tapa dura – jun 2011
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If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But thats old hat for todays researchers, who are creating technologies that will have a much deeper impact on the quality of peoples lives over the next quarter century.
In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as:
* Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly.
* CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life.
* Sixth Sense, a compact wearable device that transforms any surface wall, tabletop or even your hand - into a touch screen computer.
* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb.
Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his inner Mozart, and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - well see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness.
Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere.
The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society.
Also includes 16 pages of color photos highlighting some of the lab's most visually stunning inventions - and the people who make them possible.
Biografía del autor
FRANK MOSS served as director of the MIT Media Lab from 2006-2011, and is currently Professor of the Practice and head of the New Media Medicine group there. After earning a BSE from Princeton and PhD in aeronautics and astronautics from MIT, he held positions at IBM, Apollo Computer, Lotus Development and was CEO and chairman of Tivoli Systems, which he took public in 1995 and merged with IBM a year later. He is a co-founder of many companies, including Stellar Computer, Bowstreet, Infinity Pharmaceuticals and his latest startup venture, Bluefin Labs.
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1) The author discusses what can be a polarizing and overhyped topic with reserve and thoughtfulness. Way too many writers in this genre are either trying to scare the bejesus out of you by painting a "science run amok" picture of the near future, or they become so over-awed by the promises of such technology, they oversell where we are today and how such advances will likely change our world. I think Moss does a great job of presenting a fairly accurate view of what this technology can and can't do, now and in the future. And because the book is about the Media Lab itself, he's not tempted into comparisons with other researchers in the field that frankly don't serve anyone.
2) The book doesn't just limit itself to "then we did this, then we did that" descriptions. It contains powerful ideas that will change the way you think about this field of science. One example: many people get uncomfortable with augmentation technology when it is applied to healthy individuals as opposed to those who are sick. So if you want to help Alzheimer's patients with their memory, most people are enthusiastically supportive. But if you develop a pill that helps otherwise "normal" individuals improve their memory, a lot more people get squeamish. What Moss and the researchers at the Media Lab suggest is to view it from the perspective that "we are all disabled sometimes." So you are fixing disabilities in both cases, but those disabilities are much more severe in one case than the other.
3) The book is truly well written and I'm surprised by reviews that suggest otherwise. As a writer, I appreciate details of what the building looked like, the personal background on Professor Herr and why he's so passionate about prosthetics, and so forth. Those details aren't necessary to appreciate the research being done at MIT's Media Lab, but they make the work so much more enjoyable. In fact, the book is so well written, I wondered at times if it was professionally ghost-written, as I rarely see such readable work from my fellow scientists (sorry, but true). If you like Gladwell's style of telling story after story to illustrate various points, you'll probably like this book as well.
Overall, I heartily recommend this balanced and insightful book for anyone interested in where the fields of robotics, human/machine interface, and human augmentation are going. You'll learn a lot and enjoy the read.
It is very interesting to read it now to see that how many inventions in ML are actually false promises. Product which Synthia works now is far far simpler than these research projects she did in MIT, Cory works on new projects and no news on Autom at all. Where are Citycars? It is just a good reminder- inventions and innovations are very different things