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THE TYLENOL MAFIA: Marketing, Murder, and Johnson & Johnson (Revised 2nd Edition) (English Edition) de [Bartz, Scott]
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THE TYLENOL MAFIA: Marketing, Murder, and Johnson & Johnson (Revised 2nd Edition) (English Edition) Versión Kindle

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EUR 5,49

Longitud: 502 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

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Descripción del producto

Descripción del producto

On September 29, 1982, seven people in Chicago died after taking Extra Strength Tylenol capsules laced with cyanide. Officials have long cited the scarcity of physical evidence and apparent lack of motive to explain why they never solved the Tylenol murders. However, new revelations and information not previously disclosed tell a very different story of a crime that should have been solved.

In a story both fascinating and dramatic in its warnings, The Tylenol Mafia rips away the facade of an investigation that J&J CEO James Burke labeled "A demonstration without parallel of government and business working with the news media to help protect the public." This gripping, meticulously documented expose' unearths the troubling details of an investigation corrupted by well-connected corporate executives and politically motivated government officials who simply buried the truth inside a shadow legal system inaccessible to everyday Americans.
Praise for The Tylenol Mafia...
Scott Bartz authored a brilliant piece of investigative journalism that reveals shocking details of what really happened when these tragic Tylenol murders were investigated.
Book Reviewer
This is such an interesting and horrifyingly revealing read. Having grown up in one of the towns where this heartbreaking tragedy hit, this subject has always been of particular interest to me. It amazes me how much of this case was ignored, mishandled, and covered up. This was a very scary time for so many, and it makes me very angry to realize how the public and the victims were lied to and continue to be lied to about this incident.
Book Reviewer
According to the legend - and that's all it is, a fabricated corporate legend - J&J "immediately" pulled Tylenol capsules off the shelves and were "transparent" with the media. Scott Bartz's new book, The Tylenol Mafia, finally blows up these fabrications with a devastating analysis of the 1982 tragedies that killed 7 people.
Book Reviewer

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 1197 KB
  • Longitud de impresión: 502
  • Editor: New Light Publishing (10 de abril de 2012)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B005P81BO6
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
  • Clasificación en los más vendidos de Amazon: n.° 756.601 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Opiniones de clientes más útiles en (beta) (Puede incluir opiniones del Programa de Recompensas de Opiniones Iniciales) 3.6 de un máximo de 5 estrellas 67 opiniones
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Superior research whose repetition is used to solidify 23 de abril de 2017
Por Jephy - Publicado en
Formato: Tapa blanda Compra verificada
Superior research whose repetition is used to solidify, enhance and tie-together all important detail. It might be a great crime novel--if it was not an entirely true story! I think history, crime and investigation buffs will all find this book quite engrossing. I, personally, think of it every time I open a bottle of [anything] and have to work through the "safety seal" so I'm "protected" against this ever happening again!
14 de 14 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Absolutely Fascinating! 2 de octubre de 2011
Por Mom of 2 - Publicado en
Formato: Tapa blanda Compra verificada
How in the world are the authorities and Johnson & Johnson getting away with this? I could not stop reading the book when I first opened it. All of these details and stories I had no idea were even a part of this case. I always thought we would find out who this guy was when he was on his death bed, finally ready to confess to it. But, a worker in a warehouse in the distribution channel? Yes, it completely makes sense now! Once the author introduced the scenario that way, it all started adding up--- like, the "route of the madman" that the FBI offered the media to plaster all over the news. The route was this perfect circle of retail stores the Tylenol killer supposedly went to. Bartz took that info and translated it to a now-obvious theory-- a delivery route from the distributor! Bartz mapped it all out so clearly. The other thought-provoking fact that I thought was amazing was the reward offered was only $100,000, but J&J spent hundreds of millions in marketing to save their product. Why would you offer so little if you wanted to get information from the public so badly? Well, offering $1,000,000 or more would entice people to really dig deep into the facts to solve the case. Then, they would owe the victim's families way more than $1M. I give huge kudos to Scott Bartz for doing something that no one else that I know of has done with this case--- question the reason why this case has not yet been solved and research everything. His detail is beyond impressive. I hope that someone with the badge of authority reads this and goes against the grain to finally solve this for these families... and the consumer.
5 de 5 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Well-supported critique of the Tylenol crisis 30 de septiembre de 2012
Por annie - Publicado en
Formato: Versión Kindle Compra verificada
This book makes me believe that the only thing scarier than the Tylenol murders is the way it was handled by Johnson & Johnson and law enforcement. I don't normally buy into conspiracy theories, but this author's arguments are very compelling. It would be easy to dismiss his claims as those of a disgruntled former employee, were it not for his thorough detail and extensive documentation (over 30% of the book is endnotes and references).

This is not an easy read... due to the extensive detail, I found myself re-reading certain passages and referencing previous chapters. Some reviewers have criticized the author for repeating himself. While there is quite a bit of repetition, it helps the reader connect the dots in this intricate story.
5 de 5 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Riveting account of a truly horrible chapter in the 1980s 31 de mayo de 2012
Por Tom Harvey - Publicado en
Formato: Tapa blanda Compra verificada
Scott's riveting account of the circumstances of a murderous crime that shook the foundation of trust on a global basis reads like a riveting crime noir novel.

The reader is escorted into private conversations, on a minute by minute basis, as events misinformation is sifted damage control is suspects are rounded up. Written with perfect clarity, Scott's done his extensive homework on what happened, who was involved, and how the Crisis was handled by a company posed to lose billions.

"Tylenol, as a brand, is dead." How did company executives avoid this death sentence in the midst of people dying from Extra Strengh Tylenol? Without stealing Scott's thunder, my word of caution is this: Once you start reading this true story, you won't be able to put it down.
6 de 6 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Riveting, Definitely reads like no PR class article! 15 de febrero de 2012
Por CLeBel - Publicado en
Formato: Versión Kindle Compra verificada
As a former MBA student I was intimately familiar with many facets of the Tylenol Murders of 1982. As I was only four at the time, I grew up with the stories in the back of my mind. Now, as a medically minded consumer this captivated me as no class ever could have done. As statistics are essentially one of the only clues left, I appreciated that they were included but not glossed over but not 'dumbed down.' I am not one to swallow conspiracy theories nor what PR-execs likes to spin. Thus, this was no Hollywood screenplay, no CSI cast waiting to play, as most of the public would like true forensics in real crime boil down to.
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