• Precio recomendado: EUR 29,45
  • Ahorras: EUR 8,52 (29%)
  • Precio final del producto
Sólo queda(n) 3 en stock.
Vendido y enviado por The_Book_Depository_ES.
EUR 20,93 + Envío GRATIS
+ EUR 2,99 de gastos de envío
De 2ª mano: Muy bueno | Detalles
Vendido por worldofbooks-es
Estado: De 2ª mano: Muy bueno
Comentario: The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Compara Precios en Amazon
Añadir a la cesta
EUR 17,95
+ EUR 2,99 de gastos de envío
Vendido por: Paper Cavalier España
Añadir a la cesta
EUR 29,45
Envío GRATIS disponible. Ver detalles.
Vendido por: Amazon
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Estás escuchando una muestra de la edición de audio Audible.
Más información
Ver las 2 imágenes

Ten Deadly Marketing Sins: Signs and Solutions (Inglés) Tapa dura – 19 mar 2004

Ver los formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Tapa dura
EUR 20,93
EUR 17,95 EUR 3,65
click to open popover

Descripción del producto


I heartily recommend it to both the marketing professional and non-marketing manager... ( Journal of Consumer Marketing, Vol.22, No.1, 2005) everyone in marketing should give this a read (Media Week, 27 July 2004) might well be the most instantly useful marketing guide to come off the shelf for years (Internetworks, September 2004) a must-have title for anyone aiming to remain competitive in their respective market place. (Publishing News, 19th March 2004)

Reseña del editor

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Ver Descripción del producto

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:

Semana del Libro
Celebra con nosotros la lectura Ver más

Detalles del producto

Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4,0 de 5 estrellas 11 opiniones
5,0 de 5 estrellasFive Stars
25 de febrero de 2016 - Publicado en Amazon.com
Compra verificada
Loyd Eskildson
5,0 de 5 estrellasGood Material From The Expert
4 de abril de 2014 - Publicado en Amazon.com
Andre Varga
5,0 de 5 estrellas10 Pecados Mortais do Marketing (resenha em portugues)
12 de enero de 2011 - Publicado en Amazon.com
Maxim Masiutin
4,0 de 5 estrellasA Useful Framework
9 de noviembre de 2009 - Publicado en Amazon.com
A una persona le ha parecido esto útil.