- Tapa dura: 208 páginas
- Editor: McGraw-Hill Education; Edición: New (1 de abril de 2011)
- Idioma: Inglés
- ISBN-10: 007176299X
- ISBN-13: 978-0071762991
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº1.251.885 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Toyota Under Fire: Lessons for Turning Crisis into Opportunity (Inglés) Tapa dura – 1 abr 2011
Descripción del producto
Reseña del editor
The definitive inside account of Toyota's greatest crisis―and lessons you can apply to your own company
"Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement."
―Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America
"Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future."
―Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame
"As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles. Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values."
―Michael Fisher, CEO, Cincinnati Children's Hospital Medical Center
"Just as Toyota has put itself through excruciating soul-searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota's misfortune. In these pages, you will find that the actual circumstances were far more complex, nuanced, and uncertain than you saw reported in the news."
―John Y. Shook, Chairman and CEO, Lean Enterprise Institute
"The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.”
―Strategy & Business
About the Book
For decades, Toyota has been setting standards that are the envy―and goal―of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence.
Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009–2010. In both cases, the company was caught off guard―and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before.
Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large:
- Crisis response must start by building a strong culture long before the crisis hits.
- Culture matters far more than decisions made by top executives.
- Investing in people, even in the depths of a recession, is the surest path to long-term profitability.
Because it had founded its culture on such principles, Toyota didn’t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established.
Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively―the Toyota Way.
Biografía del autor
Jeffrey K. Liker is the author of the bestselling The Toyota Way and 10 other related books. He is a professor of industrial and operational engineering at the University of Michigan and consults and speaks through his own consulting firm and The Toyota Way Academy.
Timothy N. Ogden is cofounder of Sona Partners and a writer and editor who has developed nearly 20 business books for major publishers. His work has appeared in Harvard Business Review, Stanford Social Innovation Review, Strategy+Leadership, and Miller-McCune, among others.
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The book is small and its an easy read. About 200 pages, but small pages, so you ought to be able to read it in a day or two. There isn't much knowledge about Toyota required for reading this book, it is not a sequel of any of the earlier books.
The book consists of 5 parts. Part 1 is an introduction in the history of Toyota and for those who have read about Toyota in other books, this will just be repetition. Part 2 describes the oil crisis, what happened and how Toyota responded. Part 3 describes the safety crisis and the recalls that followed and how Toyota responded to that. Part 4 is a slightly more detailed part about the response of Toyota in the different parts of the company and a root cause analysis of how this could have happened. Part 5 consists of a couple of general lessons that can be drawn from these two crisis-es.
The general theme of the book is that it was Toyota's original culture that helped them cope with and recover from these two crisis-es. It also states that it made Toyota stronger as it helped refocus on this original culture.
As mentioned, the book is a small book and an easy read. I felt it was worth reading yet it wasn't a wow-book where at the end I said... wow I learned something new. It was more of an ah-interesting book where at the end I felt I gained some interesting facts. I did enjoy the last chapter where the authors strongly criticize the US media and culture for their own lack of safety and lack of professionalism. If you enjoy reading about Toyota, this book is for you! If you are looking for a basic Toyota book, go and get The Toyota Way of the same author.
This one lays out the real why's of the disaster Toyota faced and how the fundamentals of the Toyota philosophy dug them out and made them better. Excellent evaluation and a correct "why" found that can be utilized by any company or individual.