- Tapa blanda: 96 páginas
- Editor: Troubador Publishing (29 de septiembre de 2016)
- Idioma: Inglés
- ISBN-10: 1785893173
- ISBN-13: 978-1785893179
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº384.939 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Inglés) Tapa blanda – 29 sep 2016
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Descripción del producto
Dominik Imseng has done an amazing job of weaving personality, history and practice into a wonderfully written book. --Steven Heller, design writer and co-chair MFA Design/Designer as Author + Entrepreneur, School of Visual Arts, NYC
A timely as well as masterful piece of work. --Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi London
If the author's command of his subject is masterful, then his ability to tell it as a story is even more impressive. --Steve Harrison, author of 'How to Do Better Creative Work' and 'Changing the World is the Only Fit Work for a Grown Man'
Reseña del editor
IT WASN'T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.Ver Descripción del producto
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Opiniones de clientes más útiles en Amazon.com
This book and the story it tells is especially important and refreshing today, when advertising has lost its edge -- perhaps because it has decided that that ideas, creativity, humor and honesty don't matter anymore.
Ideas *can* change the world.
The jury, instead, is still out -- to say the least -- on what seems to be popular today: social media, (big) data and (bogus) science.