No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone
  • Android

Obtén la app gratuita:

Precio lista ed. digital: EUR 43,55
Precio Kindle: EUR 19,02

Ahorra EUR 24,53 (56%)

IVA incluido (si corresponde)

Estas promociones se aplicarán a este artículo:

Algunas promociones pueden combinarse; otras no. Para más detalles, revisa los términos y condiciones de cada promoción.

Enviar a mi Kindle o a otro dispositivo

Enviar a mi Kindle o a otro dispositivo

Understanding Michael Porter: The Essential Guide to Competition and Strategy de [Magretta, Joan]
Anuncio de app de Kindle

Understanding Michael Porter: The Essential Guide to Competition and Strategy Versión Kindle


Ver los 3 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Versión Kindle
EUR 19,02

Longitud: 208 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

Kindle Unlimited
Lee más de 1 millón de eBooks en cualquier dispositivo Kindle o en la aplicación gratuita Kindle. Pruébalo gratis durante 30 días

Descripción del producto

Críticas

"The Harvard professor's books are required reading for health care leaders tackling strategy." -- American Hospital Association "A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong." -- Fortune magazine "If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you" -- Financial Mail (South Africa) "Magretta's book is a timely reminder that serves to put Porter's thinking and concepts before us again--ideas that all firms and strategy practitioners would be well-advised to study and learn from...an excellent read." -- Quality Digest "Summing Up: Highly recommended" -- CHOICE "Joan Magretta lays out Porter's ideas on competition in a concise, easy-to-read volume." -- Business Day (South Africa) "The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking" -- The Economic Times (India) "Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter's ideas. Written in a very accessible style, this is a book for managers rather than academics." -- The Irish Times "Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- The Globe & Mail "200 pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com "Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive

Descripción del producto

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 1438.0 KB
  • Longitud de impresión: 256
  • Editor: Harvard Business Review Press; Edición: 1 (22 de noviembre de 2011)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B005OVTMAY
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
  • Clasificación en los más vendidos de Amazon: n.° 51.103 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
  • ¿Quieres informarnos sobre un precio más bajo?


Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4,8 de 5 estrellas 114 opiniones
5,0 de 5 estrellasFor the basics, just go to the Internet
el 29 de mayo de 2017 - Publicado en Amazon.com
Compra verificada
5,0 de 5 estrellasRead this book
el 21 de mayo de 2015 - Publicado en Amazon.com
Compra verificada
A una persona le ha parecido esto útil.
5,0 de 5 estrellasConcise and Actionable Presentation of 'Harvard MBA' Concepts- Recommended for Entrepreneurs Wanting to Develop Further!
el 21 de agosto de 2014 - Publicado en Amazon.com
Compra verificada
5,0 de 5 estrellasI found this book truly valuable.
el 21 de enero de 2016 - Publicado en Amazon.com
Compra verificada
A 3 personas les ha parecido esto útil.
5,0 de 5 estrellasMust Read for Anyone Involved in Strategy
el 21 de enero de 2012 - Publicado en Amazon.com
Compra verificada
click to open popover

Mis pedidos

Envíos y devoluciones

¿Necesitas ayuda?