- Tapa blanda: 352 páginas
- Editor: Harper (9 de junio de 2011)
- Idioma: Inglés
- ISBN-10: 0007431813
- ISBN-13: 978-0007431816
- Valoración media de los clientes: 4.0 de un máximo de 5 estrellas Ver todas las opiniones (2 opiniones de clientes)
- Clasificación en los más vendidos de Amazon: nº494.701 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
The Upside of Irrationality (Inglés) Tapa blanda – 9 jun 2011
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Descripción del producto
Praise for Predictably Irrational:
'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
Reseña del editor
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.
In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.
Among the topics Dan explores are:
• What we think will make us happy and what really makes us happy;
• How we learn to love the ones we are with;
• Why online dating doesn’t work, and how we can improve on it;
• Why learning more about people make us like them less;
• Why large bonuses can make CEOs less productive;
• How to really motivate people at work;
• Why bad directions can help us;
• How we fall in love with our ideas;
• How we are motivated by revenge; and
• What motivates us to cheat.
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking—not just in our financial marketplace, but in the most hidden aspects of our lives.Ver Descripción del producto
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Opiniones de clientes
Principales opiniones de clientes
Tal vez, tras haber leído libros anteriores y por poner algún "pero", resultan un poco cansinos los detalles de los años que pasó en el hospital por su problema de quemaduras, pasajes a los que recurre en diversas ocasiones a lo largo del libro para ejemplificar sus reflexiones a través de ejemplos personales.
Su redacción sencilla y salpicada con un gran toque de humor lo hace agradable a la lectura, lo que lo convierte en un buen instrumento, además de para mejorar el conocimiento sobre psicología de las decisiones y de la economía, para mejorar el Inglés -si no es tu idioma nativo y quieres practicarlo, como es mi caso.
Atentamente, Cris Pascual
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I found the book fascinating. At times I thought that he might be going into too much detail or dragging the story out a bit too long. But as I finished reading the book, I found that the lessons were sticking with me. I suspect that his teaching and writing techniques are highly developed and his approach is one that will leave the greatest impact on the student or reader.
There are several important concepts that he explores in this book. One subject I truly enjoyed and learned from what our innate desire for revenge. To illustrate the point, he told about his unfortunate experience with the purchase of an Audi automobile. At one time or another most of us have felt taken advantage of by a large company with rigid rules and procedures. I strongly felt his sense of outrage toward Audi. And while the story is a great example, I also feel sure that he is getting some revenge by telling how horrible their customer service can be. I am certainly not their ideal prospect but based on the story, I would never consider buying an Audi. I do believe that social media has leveled the playing field and given the average consumer a way to lash back. But as he points out in the book, revenge is a hollow victory and when we get consumed in seeking it, we generally lose.
There are numerous other concepts involving irrational behavior that he explores. One is our tendency to make rash decisions under the influence of emotions and then to continue to make decisions which are consistent with the emotional based decisions long after the emotional feelings have faded. We can become victims of our own emotional decisions.
Dan tells plenty of very personal stories in this book. You get to know him very well ... at times you get to share in-depth some very personal painful experiences he has gone through. It makes him very real. He is extremely open and transparent in this book. You will probably find it difficult to read about some of the pain he experienced during the recovery from a terrible accident. But there are some very valuable lessons imbeded in the stories he tells.
I immediately found myself using some to the lessons in this book in my work helping others. One very important lesson involves what we get from work. He told the story of a book editor who completed the task of editing a book and was paid the agreed price. She was then told by the publisher that he had decided not to publish the book. On a rational level, it should have made no difference. But she was highly disappointed. The lesson is we want/need both the material compensation from work and the feeling of contribution we get from work. Without the feeling that what we do matters, we are left with an emotional letdown.
There is an interesting chapter on why online dating does not work and another chapter on how compensation is a poor motivator. Reading this book will give you a much better understanding of human behavior.
The book is very easy to read. It is written in a totally conversational style. Dan has the rare gift to take a complex subject and present it in easy to understand concepts. His approach to writing is somewhat different but I believe highly effective in terms of understanding and retention.
As Daniel Goleman pointed out in his books Social Intelligence and Emotional Intelligence, so much of our success is dependent on our social and emotional intelligence - not our IQ. This book will help you improve your social and emotional intelligence.
In Chapter Eleven, "Lessons from Our Irrationalities," Ariely sums up his thesis succinctly: "Our cognitive biases often lead us astray, particularly when we have to make, big, difficult, [and] painful choices." The author brings his point home in a poignant manner when he discusses what happened after he incurred third degree burns in an accident. In order to reduce his pain and the number of surgeries he would have to undergo, his doctor recommended the amputation of his hand and forearm. Dan says, "I decided to hold on to my poor, limited, eviscerated limb and make the best of things." Now he wonders if he made a mistake: "I was not so rational, and I kept my arm--resulting in more operations, reduced flexibility, and frequent pain."
Although this book breaks little new ground in a popular field crowded with similar works, Ariely's personal account of his ordeal, including the excruciating physical and occupational therapy that he endured, make for compelling reading. When Dan admits that he agonized over his ability to find a woman to love as well as a satisfying job, we cannot help but empathize. "The Upside of Irrationality" offers a much-needed reminder that we can never totally eliminate our subconscious biases. At best, we can remain cognizant of our irrationality, and make use of our self-knowledge to optimize our chances for success and happiness.
I have global complaints, like the plodding pace of the writing, the confusing way in which some of the experiments are presented, the odd withholding of information (at one point the author declines to explain the difference between two different auction styles, citing the complexity, but they must have been able to explain each style to the participants in order for the experiment to work), and such. Even if the experiments themselves were done well, this would be a major reason to avoid this book, even for someone doing a thorough reading of the lay-literature of Behavioral Economics.
Then there's some nitpickier complaints, like how the author feels compelled to mention the horrible injury, and arduous healing process, that he suffered years before. While i do understand that this was a major life event for him, and in fact got him started in the field, it's unclear what it adds to the book to mention it every chapter. He's also compelled to mention his other book repeatedly, just in case we missed the fact that this is his second book, even though this one doesn't build on the last one directly.
The major failing of this book, though, is the experiments themselves. And, for reasons of sensationalism and piling on the bandwagon of complaining about the 2008 financial crisis, one of the most flawed experiments leads the book. In short, in an attempt to show that paying financial experts huge bonuses actually harms their efficacy, they show that paying random passers-by huge bonuses for tasks totally unrelated to their actual profession harms their efficacy. There are several marked differences between the experimental subjects and the bankers to whom the author would like to generalize the results (no, i'm not arguing that bankers are 'special' as the author claims his banker friends often do, just that they're businesspeople and random people on the street in India probably aren't, if they're wandering down the street in the middle of the day and have the time to stop and do the experiment). There are several marked differences in the way the bonuses were offered, whether they were expected, how the bonuses related to the tasks, etc. Basically, either the author totally failed to convey how the experiment was actually related to his conclusion, or he took an experiment only tangentially related to the topic and claimed it was related in order to lead his book with a chapter about the 2008 financial crisis.
Other experiments, while less flawed, are just pointless. For example, he showed that if someone's rude to you, you're more likely to take an opportunity to punish them than you would be if they weren't rude to you. (Shocking, i know, but he has the data to back up the claim.)
Another great sin is that the author only rarely follows through on the promise of the subtitle. There are dribs and drabs of comments on how being irrational can be beneficial, but more often it's simply observations that humans aren't, in fact, machines of pure reason that always seek the greatest gain for the least effort. After a few requisite digs at how Rational Economists totally fail to actually predict human behavior, this 'oh, and check that out, people aren't perfectly rational!' mantra gets redundant.
If you like books on Behavioral Economics, read Freakonomics and SuperFreakonomics. They are better written, with better data and better analysis. And if you've already read those two, stay well clear of this one, as you'll find it vapid, slow, frustrating, and poorly written when compared to those.
I would quibble with the title and the subtitle of the book but what really matters is what is between the covers.
Without giving away a book full of hard earned research results, perhaps capturing a clip from the book will best describe why this book will do so well.
In a comparison of perceived clutch basketball players with bankers, you find out that there really is not much evidence for a category of "clutch" basketball players. Yes, these players get the ball more in the final five minutes of the game, and therefore score more points but they perform no better or worse than they do in the rest of the game. The notion of the "clutch player" is not completely negated, but evidence is brought forth that any apparent higher caliber play in the final five is simply a function of more opportunities.
The reason this research was done was to build on research conducted in India using a limited bank account but wanting to find out just how performance bonuses might motivate people.
Various individuals are offered a chance to be given certain amounts of money based upon how well they perform in 8 games. It turns out the more money possible to be scored, the more likely the individual was to fail at the games. There was a bump over people performing for little more than a few hours of their time taken up but a more significant bump for individuals who received moderate sized "bonuses."
The experiment was laid out to show that large bonuses...amounting to as much as 5 months worth of income if medium difficulty level tasks were completed...don't motivate but actual interfere with performance.
Ariely was obviously on top of the notion that this part of India was incredibly poor so having a chance at 5 months worth of income was truly dramatic.
As I read this I thought, "yes but could this be the difference between eating and not eating, or is this the difference between buying a TV or not having a TV."
With that mindset I found the results fascinating.
If you've ever watched the TV Show Survivor, you've seen similar behaviors by people who consistently lose. People who let the pressure get to them because the clock is ticking... can do nothing but fail, and do indeed fail. But in Survivor there is always a winner. Some adapt. Some do not. An area for further study perhaps.
I suspect Ariely's findings will generalize in most areas of business. It's hard to imagine that mega-bonuses do anything but reduce performance. Sharing a similar view with an audience of bankers he reports having found little support for his notion. No surprise to Ariely or the reader.
Perhaps most interesting are his final thoughts on this specific topic which is decision makers he's spoken to at companies seem clueless as to the effects of bonuses on performance and they seem uninterested in testing to find out what the results are.
Each section in the book is filled with nuggets. There are many aha's to the wise. There are many moments of "Oh I knew that already," because the human mind is geared to have excellent hindsight and great ability to change what we would have predicted before the fact... Trying disengage from that bias is not as easy as one might think!
The Upside of Irrationality delves into a host of fascinating areas.
The research goes into the dating arena. Ariely shows us why we overvalue the things we make ourselves. He explains many things not covered by others in the field including a very nice indepth look at why we seek justice.
Like it's predecessor this book entertains, informs and gives pause for thought in your (my) own life.
Author of The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
This book is a worthy compliment to his earlier work and it pretty much follows the same pattern as Predictability Irrational. It is organized around a set of interrelated observations that are described first in terms of the hypothesis, then the tests conducted to evaluate the hypothesis and finally the results and implications. This would normally be quite boring, but Arliey's writing and the novel way of testing economic behaviors keep the book entertaining and interesting.
In addition, Ariely peppers the second half of the book - which focuses on personal issues of irrationality - with stories of his experiences following a horrendous accident he suffered as a teen-ager. These personal notes are essential in translating ideas from the antiseptic academic to the messy real world.
Here are brief summaries of the chapters.
1. Paying more for less: why big bonuses do not always work - the bonus structure that raises the performance of physical work often freezes out knowledge workers.
2. The Meaning of Labor: what Legos can teach us about the joy of work - how work defines us and the value we place on that definition. There are deep reasons why everyone's baby is the most beautiful in the world.
3. The IKEA effect: why we overvalue what we make - the behavioral realities of `sunk effort' and how to make products and services more sticky by stealing from Betty Crocker.
4. The not-invented-hear bias: why my ideas are better than yours - an examination of author bias and the behaviors behind executive, expert and management hubris in the workplace.
5. The case for revenge: what makes us seek justice - it is more than a dish best served cold. In fact revenge is a very powerful force in business.
6. On Adaptation: why we get used to things, but not all things and not always - provides a fascinating study of the behavioral economics of change that helps you understand why traditional change management does not work.
7. Hot or Not? Adaptation, assertive mating and the beauty market - if you always thought it was a jungle out there, you were right and this chapter talks about the realities of how you seek and form lasting social relationships.
8. When a market fails: an example from online dating - a fascinating look at how the most sophisticated technology and psychographics cannot resolve a fundamentally flawed market structure.
9. One empathy and emotion: why we respond to one person who needs help, but not to many - explains the rational and reality behind how to mobilize people and their resources and why the American Cancer Society is so effective.
10. Long term and short term emotions: why we shouldn't act on our negative feelings - the reasons and science behind why it really is best to sleep on it.
11. Lessons form our irrationalities: why we need to test everything - provides a framework and way of thinking to get your rationality back.
The book has kept the structure and formula that made Predictably Irrational successful. If you liked that book, then you will like this one.
The book connects with other research studies to demonstrate findings that go beyond one person, which is refreshing as many business books think that the individual authors are the single font of all wisdom (see Chapter 4)
The book is backed by real research and the author is not afraid to show you how they tested the idea, the results and the implications.
The writing style is personal, you feel as if Ariely is explaining the ideas in the book to you over a conversation without it getting stale or too academic.
In keeping with the formula for Predictably Irrational, the book can drag in places as you go through the same structure for each of the first 10 chapters.
The experiments, while interesting, involve college students (MIT and Harvard mostly) working with relatively trivial sums of money. This does not invalidate the findings, just raises an issue of applicability in a bigger business setting.
Others have already hijacked some of these findings and experiments, which may lead you to believe that Arliey's work is lagging rather than leading investigations into behavior economics. Just because others are talking about this, it does not mean that they did the work.
* Required reading for people who liked Predictably Irrational.
* Recommended for anyone who has heard of behavior economics, or read the dozens of other `brain science' books out there: How We Decide, Buy-ology, etc.
* If you a new to this area I really recommend reading Predictably Irrational first, not because I want you to buy more books, but starting here can easily lead you to get lost.
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