- Tapa blanda: 272 páginas
- Editor: Vermilion (3 de mayo de 2012)
- Idioma: Inglés
- ISBN-10: 0091947561
- ISBN-13: 978-0091947569
- Valoración media de los clientes: 5.0 de un máximo de 5 estrellas Ver todas las opiniones (1 opinión de cliente)
- Clasificación en los más vendidos de Amazon: nº32.995 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Velocity: The Seven New Laws for a World Gone Digital (Inglés) Tapa blanda – 3 may 2012
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Descripción del producto
"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand." (Contagious magazine)
"Velocity is the best ‘industry’ book I have read since The Tipping Point" (FWA Network)
"A game-changing book on management philosophy" (Books for Breakfast)
"A blueprint for winning" (Forbes)
"Seven ‘laws’ to keep us on the digital pace" (Evening Standard)
Reseña del editor
How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.
Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.
Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future.
- 4 Velocity principles: Speed, Direction, Acceleration, Discipline.
- 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.
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The format is written literally as a conversation between the two authors, Ajaz Ahmed & Stefan Olander. You are most likely grabbing this book because of the titles these people have: Chairman and Co-Founder of AKQA and Vice President, Digital Sport, Nike Inc. Boom. Instant credibility. There is absolutely no need for them to establish their credibility, the web drips with accolades on their digital smarts, creative performance and successes.
The bullet hole cover is fitting, as the book reads like bursts of shots. A smart idea. A great quotable line to sum it up. An anecdote. A quote from another source. Another smart idea, and so on. Each "chapter" closes with a summary, but ironically the book closes with none - it just ends. Well, there is a url and I guess that is the point, conversations keep going online.
As someone who teaches university students in this arena, I found this book has already proven to be quite valuable. As mentioned, the quotes have found their way into my lectures. But more importantly, I have an arsenal of anecdotes from Nike and other cool brands for student questions. The students definitely connect with the stories and the credibility of the authors. It allows me to reinforce my own ideas. The thinking is mostly agreeable, as you'd expect with two people with such a proven track records.
What kept me from giving it 5-stars:
+ I really liked when they included conversations with other people, but there were too few in my opinion. These two are going to have an extensive network, so I'd love to have other perspectives filling out the book's stories and points.
+ It is strange to read an edited conversation. You don't feel like you are over-hearing a conversation (a la Joseph Campbell & Bill Moyers.) You also don't get the normal flow of an industry book. It is an experiment, and it feels that way, both good and bad. I didn't actually "connect" with the material at times; it felt distant and conflicting. But I also enjoyed this, as it made me think and engage with the content, rather than just be led down an author's path.
Overall, good read - and something to read NOW, not later.
What you shouldn't expect is any through line, anecdotal or scientific evidence of the claims the two authors make, or useful advice for practical application of these "Laws".
I bought it because in the first few pages there is a wonderful description of how MP3 file sharing changed the landscape forever and how the record companies were slow to react and ultimately led themselves into the difficulties they're currently facing by refusing to accept what consumers wanted.
A book full of these sort of real world examples would have illustrated what they're trying to express better than simply attaching labels to conclusions they've made without us having the hindsight and wealth of experience that they do.
It reads like a mutual backslapping contest between two successful executives who to be fair just aren't writers. (Didn't this book have an editor??)
It's full of jargon that is completely out of context:
For example from the book:
"How can people see approaching danger or opportunity so they're not blindsided?"
(Great question! I'm waiting for a wonderful bit of advice, aren't you??)
"One way is to keep a wide lens - much wider than might seem necessary. Notice movement in your peripheral vision. Pick up on the weak signals. Overhear conversations. You are what you read. You are what you do. You are what you experience"
I'd like to provide a helpful definition from the British Dictionary:
non sequitur |nɒn ˈsɛkwɪtə|
a conclusion or statement that does not logically follow from the previous argument or statement.
In my opinion this book was a quick and easy way for the publisher Vermilion to pump out a book without much behind it in the way of real or practical knowledge as a conversation between two successful executives and sell a few copies to boot.
What did you like or dislike? I like it because it's inspiring, full of good stories and you can use it in your daily work.
Whom would you recommend this book to? To all young creatives and entrepreneurs.
The majority of the points made and positions taken are stated so plainly, it feels as though they should already be conventionally held wisdom. But this really isn't the case. The book is rooted in the notions customer empathy, boundary pushing and learning how to learn. These beliefs are applicable well beyond "a world gone digital" and are laws for any type of business, marketing driven or not, online or offline, in our current cultural climate.
The conversational style and mostly jargon free insights make this a remarkably refreshing and smart read.
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