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Viral Loop: The Power of Pass-It-On (English Edition) de [Penenberg, Adam]
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Viral Loop: The Power of Pass-It-On (English Edition) Versión Kindle

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EUR 8,49

Longitud: 293 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

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Descripción del producto


"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended!" -- Chris Anderson, bestselling author of The Long Tail and Free "In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more." -- Seth Godin, author of Tribes "Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read." -- Robert Safian, Editor-in-Chief, Fast Company "Adam Penenberg's lively book opens a window to all of our futures." -- Ken Auletta, author of Backstory "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning." -- Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die "Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune." -- Jeff Jarvis, author of What Would Google Do? "Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way." -- Douglas Rushkoff, author of Media Virus and Life Inc. 'An intriguing expose of a simple idea worth its weight in gold and then some.' -- Cairns Post 'Word of mouth is nothing new in terms of marketing a product... This is "the power of pass-it-on", according to Penenberg, who looks at how an old idea has been made new again by the likes of Facebook, MySpace and Hot or Not... Penenberg writes accessibly about this "paradigm-busting phenomenon" and makes it all sound so simple.' -- The Sunday Mail Brisbane, and The Sunday Telegraph 'Viral Loop tidily presents a history of viral case studies from analog to digital...This history of social networking benefits from in-depth first-person research.' -- Courier Mail 'Penenberg writes accessibly about this paradigm-busting phenomenon and makes it all sound so simple.' -- Sunday Territorian

Descripción del producto

Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 1379 KB
  • Longitud de impresión: 293
  • Números de página - ISBN de origen: 1401323499
  • Editor: Sceptre (7 de enero de 2010)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B003M5IAA2
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
  • Clasificación en los más vendidos de Amazon: n.° 271.064 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Opiniones de clientes más útiles en (beta) (Puede incluir opiniones del Programa de Recompensas de Opiniones Iniciales) 3.9 de un máximo de 5 estrellas 55 opiniones
1 de 1 personas piensan que la opinión es útil
2.0 de un máximo de 5 estrellas Outdated beyond usefulness 6 de septiembre de 2016
Por Jed - Publicado en
Formato: Tapa dura Compra verificada
This book reads so slow and so matter-of-fact I'm having to force myself to keep reading it just so I don't feel like I've wasted my money. The fact that this book is still available for sale in 2016 is a crime. Anyone who is looking for a book like this has already heard the stories and examples inside. Further, the terminology in the book is so out of date it's hard to read ("webmail," and "MySpace!!"). Do not buy this book, look for something more current that doesn't talk about Hotmail, PayPal, and the other usual suspects.
3 de 3 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas More about the stories than the reasons 22 de mayo de 2011
Por Robert D. Crane - Publicado en
Formato: Versión Kindle Compra verificada
My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral.

The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into multi billion dollar businesses. The book does contain examples of how viral growth was seeded by things such as the Hotmail email signature tag.

What the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors. All you need is an idea and then some strategy to allow it to be shared. The Internet now makes such a strategy much easier but is does not however guarantee success by any means.

The book is easy to read and is very entertaining. Inside it does contain the reasons why some products go viral but these by by no means can applies to other products. However, the book does demonstrate how very simply ideas, with virtually no formal marketing or advertising can grow astronomically with no investment except for networking people.
4.0 de un máximo de 5 estrellas This will enable you to answer when someone asks, "What's happ'nin' 13 de abril de 2015
Por Miller. - Publicado en
Formato: Tapa dura Compra verificada
This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the 21st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease entry into modernity.

This is a near painless view of what's happening all around us old timers in the post 9/11 period of American history. You probably need to do this if you were born in the pre-Korean "conflict" era.
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Know your viral dot com history 21 de noviembre de 2010
Por Vivek V. Chandran - Publicado en
Formato: Tapa dura Compra verificada
This book is truly fascinating. The book covers the origins, the rise and fall of several dot coms.
The author, interestingly, starts with Tupperware, a company that has nothing to do with the internet. Tupperware, however, was the first company to use social groups to sell. All pyramid schemes(Amway, Quickstar), operate using the same mechanisms.

Some of the companies covered in the book are: hotmail, flickr, facebook, ebay, myspace, paypal, bebo, netscape, friendster, twitter, more. What's interesting is that all these companies grew virally with no advertising costs(payal was the exception, offering users 10$ to join). Most of them not only grew virally, but could not be displaced by newer companies who had deeper pockets and invested in advertising as well as financial lures. According to the book - once a viral network achieves a viral loop and a point on non displacement it cannot be stopped. That's debatable. Specially considering orkut had a huge user base and was quickly replaced by facebook in almost all countries. Similarly for email, even though yahoo and hotmail had a huge user base, users quickly switched to gmail. Facebook too is now on the email bandwagon. Companies need to stay current and offer fresh services to ensure that users see value.
The way I see it, all these social networks will converge at some point. Or will stay separate but feed into the others' user base ensuring that the overall social ecosystem gets more robust.

There is an interesting formula in the book related to viral co-efficient. Companies would require a viral co-efficient of over 1 to get into viral growth mode.
Viral co-efficient = x*y>1 gives you viral growth
Eg: If you invite 10 friends and 15% join
Viral co-efficient = 10*.15= 1.5 > 1

If you invite 10 friends and 5% join
Viral co-efficient = 10*.05= 0.5 < 1 and this network will not grow virally.

The book is more about history than anything else and doesn't offer any real insight into the future or even the present (considering the book was written in 2009 when facebook was at 200 mill versus 500 mill today). That is a big failing since in terms of insights the book has nothing to offer. The stories keep you hooked and its fascinating to rewind to how some of today's titans started. And that by itself is a really good reason to read this book.
2.0 de un máximo de 5 estrellas Outdated 30 de marzo de 2017
Por Amazon Customer - Publicado en
Formato: Versión Kindle Compra verificada
This is already outdated. Mostly hyped stories when someone created exceptional product which went viral. There are better books than this nowadays.
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