- Tapa blanda: 320 páginas
- Editor: John Wiley & Sons; Edición: 1 (26 de noviembre de 2008)
- Idioma: Inglés
- ISBN-10: 047048330X
- ISBN-13: 978-0470483305
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Inglés) Tapa blanda – 26 nov 2008
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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Praise for Wake Me Up When the Data Is Over
"An easy-to-read, well-organized compilation of stories that demonstrate their power across a broad spectrum of business needs."
Ellen Bovarnick, vice president, Business Process Excellence, The Coca-Cola Company
"Offers fresh ideas for introducing stories into organizations and inspiring better leadership through them. A well-researched and lively reference for leaders."
John Alexander, president, Center for Creative Leadership
"Takes the concept of organizational stories from a pleasant idea to a practical means to advance strategy, product development, and ultimately shareholder value."
Anita Brick, director, University of Chicago Graduate School of Business
"Loved the book. My hope is that it will create a new generation of leaders who will stop numbing people with spreadsheets and pie charts, and start inspiring them with stories that illuminate mission, values, and goals."
Frank D. Byrne, M.D., president, St. Mary's Hospital Medical Center, a part of the SSM HealthCare system
"Leaders in all walks will benefit from Silverman's real-world accounts of storytelling successes in high-performing organizations."
Daniel M. Sprague, CEO, The Council of State Governments
"A customer service story, a story illustrating our history, or a story exhibiting commitment to shared goals can inspire more deeply than a directive from on high. Put flesh on the bone. Tell a story."
Arne M. Sorenson, CFO, Marriott International
"When just about every fact is but one mouse click away, stories take on new importance. From leadership to branding, narrative has become an essential tool. These essays offer savvy advice on how to unleash the power of stories in your organization."
Daniel H. Pink, author, A Whole New Mind
"Illustrates how the use of stories will help your organization achieve positive outcomes. A must-read for anyone in an organization facing significant change."
Vicki L. Chvala, executive vice president, American Family Insurance
Contributors include Madelyn Blair, Evelyn Clark, Karen Dietz, Marcy Fisher, Alicia Korten, Denise Lee, Sylvia L. Lovely, Michael J. Margolis, North McKinnon, Susan J. Moore, Susan M. Osborn, Ashraf Ramzy, Steven N. Silverman, Susan Stites, Joanna Truitt, and Jo Tyler
For more book information, see www.wakeupmycompany.comVer Descripción del producto
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As a professional speaker, I have recognized for a decade that people never outgrow their love of stories. I share stories with my audiences to maintain interest, motivate listeners, change opinions, and relay information.
Prior to my speaking career, I spent twenty-three years in management. For the most part, I shudder when I recall boring meetings, with presenters suffocating participants with an endless avalanche of facts and stats--with nothing in between to inject variety and liveliness.
That's why I welcome this book. Silverman illustrates that stories fit every type of business situation. "Facts," Sylvia L. Lovely says in the Introduction, "inform, but stories resonate." She explains: "Stories connect us in profound ways that go beyond mere intellect and get to the
deeper currents that move us to reflection and inspiration."
This book offers numerous examples from corporate leaders who use stories for training, sales, fostering traditions, reinforcing policies, generating teamwork, mentoring, facing change, clarifying complex financial transactions, and instilling an organization's mission and values.
Even as she supplies many model stories, Silverman still encourages readers to constantly unearth stories from their own locales. They're there, just waiting to be discovered and told.
Wake Me When the Data is Over recognizes that stories cannot replace data--but they can make the necessary data interesting, even compelling.
The Complete Communicator: Change Your Communication-Change Your Life!
Like many other readers, I find this approach mildly insulting; I do not need a whole book to convince me of the value of stories. I would not have dedicated hours of my day to the task of reading it if I was uncertain of the concept. I was looking for practical advice and helpful suggestions on practice and implementation.
All through this book, I couldn't shake the feeling that the author was using it as reference collateral for her consulting business. There is a ream of annoying business books that have a similar message- "hey look, here are lots of companies that are doing something and getting great results! You should really be doing it too!". They all fall short of the task of actually helping with the enterprise and provide little guidance for making similar achievements.
I still have faith in the power of stories despite this book, because I read "Stories Trainers Tell". This has everything that "Wake me up..." does not. It is excellent, yet also co-written by Lori Silverman, which suggests that her own content has far more value than the pieces she selected as an editor. I am glad that I didn't get disillusioned with the concept and had the perseverance to read this far more worthy second title. I would advise other readers to skip the first step and buy "Stories Trainers Tell" from the beginning instead.
While I love those other books -- and they certainly do serve a significant purpose -- they left me frustrated and lacking a complete picture of organizational storytelling. I also found it frustrating to get buy-in from my college students about the value of business narrative with books that were deficient in offering concrete examples. I don't think there is one chapter in Silverman's book that doesn't have at least one example story. And each chapter explains exactly how story is/was applied in the situation it addresses. Each chapter ends with a bulleted list summarizing key points from the chapter.
Silverman has employed the remarkable methodology of gathering 14 contributors and interviewing 171 people from 81 organizations worldwide. She and her contributors are then able to describe "how organizations are using story to drive results." Indeed, they reveal how story is used in customer service, human capital, marketing and marketing research, branding, teamwork, leadership development, financial management, project
management, organizational change, difficult issues, history, and core values, and strategy.
Perhaps most importantly, Silverman's book truly represents the evolution of organizational storytelling. This is a young and emerging field, and Silverman's book stands firmly on the shoulders of the works of scholars and practitioners that have gone before it -- but builds on them. Indeed, many of the pioneers, ground-breakers, and driving forces in this discipline are among Silverman's contributors. I could not disagree more with the preceding reviewer who said the book does not take the field to the next level. I am convinced that Wake Me When the Data's Over elevates the conversation on organizational storytelling, provides copious practical tools and techniques, and truly represents a major step forward in the literature of the discipline.
For neophytes to the field or unconvinced skeptics, Silverman's stunning finding -- that through story use 36 percent of organizations surveyed for the book have experienced positive financial impact to the bottom line through increased growth, profitability, and/or increased funding -- should erase doubts. Other gains from story use were smaller but clearly show the potential of this field to continue to grow and evolve.
I recommend this book unhesitatingly. Let me also add that it's highly accessible and a great read.