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Where to Play: 3 steps for discovering your most valuable market opportunities (English Edition) de [Gruber, Marc, Tal, Sharon]

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Where to Play: 3 steps for discovering your most valuable market opportunities (English Edition) Versión Kindle


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Longitud: 240 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés
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Descripción del producto

Descripción del producto


As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction?

 

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

 

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

 

·    Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business

·    Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus

·    Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

 

Get the most value for your innovation with Where to Play!

 

Contraportada

As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction?

 

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

 

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

 

·    Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business

·    Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus

·    Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

 

Get the most value for your innovation with Where to Play!

 

 

‘Just the right book for first-time and experienced entrepreneurs… an invaluable complement to both the Lean Start-up Process and the Business Model Canvas!’

 

Eric von Hippel, T. Wilson Professor of Innovation, MIT Sloan School of Management

 

‘A visually exciting way for entrepreneurs to identify and analyse their opportunities before they dive into execution. Best of all, it also tells you how to focus, and what NOT to do!’

Henry Chesbrough, Professor, UC Berkeley Haas School of Business; author, Open Innovation

 



Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 11525 KB
  • Longitud de impresión: 240
  • Uso simultáneo de dispositivos: Hasta 5 dispositivos simultáneos según los límites del editor
  • Editor: FT Publishing International; Edición: 1 (2 de octubre de 2017)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B075ZZ97CY
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
  • Clasificación en los más vendidos de Amazon: n.° 82.562 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Amazon.com: 5,0 de 5 estrellas 25 opiniones
M. D. Foo
5,0 de 5 estrellasExcellent book on how to determine which market to target ...
8 de diciembre de 2017 - Publicado en Amazon.com
Compra verificada
Ayala Berenson
5,0 de 5 estrellasA must read for entrepreneurs!
25 de octubre de 2017 - Publicado en Amazon.com
Compra verificada
Frederik Van Lierde
5,0 de 5 estrellasOnly reflecting on and answering the asked questions, gives you a "business plan" that will guide your business into growth and
2 de febrero de 2018 - Publicado en Amazon.com
Dalia Karmon
5,0 de 5 estrellasAn essential tool in the arsenal of today's entrepreneur
2 de noviembre de 2017 - Publicado en Amazon.com
Julia Binder
5,0 de 5 estrellasExcellent book and fantastic worksheets!!
9 de noviembre de 2017 - Publicado en Amazon.com
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