EUR 34,00 + EUR 2,99 de gastos de envío
  • Precio final del producto
Envío en 6 a 10 días.
Vendido y enviado por ErgodeBooks Ships From USA.
EUR 34,00 + EUR 2,99 de gastos de envío
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Estás escuchando una muestra de la edición de audio Audible.
Más información
Ver las 2 imágenes

Winning at New Products: Accelerating the Process from Idea to Launch (Inglés) Tapa blanda – 3 may 2001


Ver los 6 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Tapa dura
EUR 4,34
Tapa blanda, 3 may 2001
EUR 34,00
EUR 34,00 EUR 4,24
click to open popover

Descripción del producto

Reseña del editor

The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

Biografía del autor

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:



Semana del Libro
Celebra con nosotros la lectura Ver más

Detalles del producto


Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 3,7 de 5 estrellas 29 opiniones
Tom K.
4,0 de 5 estrellasSolid, Comprehensive, Some Lean Insights
16 de noviembre de 2011 - Publicado en Amazon.com
Compra verificada
Bas Vodde
3,0 de 5 estrellasWorth reading with care
29 de agosto de 2008 - Publicado en Amazon.com
Compra verificada
A 3 personas les ha parecido esto útil.
J. Groen
5,0 de 5 estrellasThe Father of the Stage-Gate Approach Speaks
9 de febrero de 2005 - Publicado en Amazon.com
Compra verificada
A 17 personas les ha parecido esto útil.