- Tapa blanda: 296 páginas
- Editor: O'Reilly Media; Edición: 1 (17 de agosto de 2008)
- Idioma: Inglés
- ISBN-10: 0596522347
- ISBN-13: 978-0596522346
- Valoración media de los clientes: 3 opiniones de clientes
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nº17.338 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
- n.° 55 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Medios digitales y diseño gráfico
- n.° 71 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Software y aplicaciones de negocio
- n.° 392 en Libros en idiomas extranjeros > Economía y empresa > Industria y sectores económicos
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slide:ology: The Art and Science of Creating Great Presentations: The Art and Science of Presentation Design (Inglés) Tapa blanda – 17 ago 2008
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Reseña del editor
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
Biografía del autor
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
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A must read for anyone who works with PowerPoint often but struggles.
I bought the book at a time when I was struggling to depict a very technically complex manpower planning system in a way that was intuitively understandable. As I worked through the illustrated 260 page volume, I found myself nodding my head throughout. That is, Duarte's expertise shines through as she provides a very good basic structure for presentation design. This book was useful to me in my work; I incorporated some of her recommendations into the presentation that I was building.
From a critical perspective, I can't say that much of the material is original or unique to this volume. I've seen many of the principles described here in other works. Duarte also has a slight tendency to pad the prentations: saying in 5 pages and 20 pictures what could be said in a few sentences. Even with these limitations, Duarte's collection and organization of existing materials (with some original material sprinkled in), her easy-reading delivery, and her very strong visuals make this book a worthwhile read.
Nancy Duarte's highly informative, step-by-step guide to producing and executing elaborate slide presentations is extremely powerful; perhaps too powerful for most applications. For the typical, slightly informal, "quick and simple strategy", this book, which is about 270 pages, is probably 200 pages too long. There's a lot of material in here; no doubt, but for most practical purposes, there's a lot of "skimming" to be done, to cut to the chase. That's not really a problem, I suppose. After all, it's better to have access to all this information, to be prepared for something really collosal in scope and importance. The earlier reference to Al Gore is my tongue in cheek observation to the book's likely amount of overkill. For the vast majority of presentations - slide or otherwise - a much simpler approach is advisable.
However, this book is beautifully crafted with remarkable attention to detail and visual impact. It may be more than anyone will ever need to prepare for any possible presentation imaginable, so this may wind up on more coffee tables than conference tables throughout corporate America. That's not necessarily such a bad thing, unless the struggling business is operating on tight margins, where every penny spent has to be relentlessly scrutinized. In that case, they may need to leave this tome alone.
The beauty of this book is how Nancy Duarte unintentionally gives life back to PowerPoint by giving us the basics of the art of presentation. The book contains information that is essential for any presenter, layout, font, color schemes. I have been presenting things to business audience for almost 30 years, and i wish I wish I had a fraction of Nancy's book, my life would have been certainly easier.